How Mammoth Resorts Brings Personalized Offers to Vacationers

In a letter to his sister Sarah, Sierra Club founder John Muir once wrote, “The mountains are calling and I must go.” The Scottish emigrant, naturalist and preservationist wrote about his adventures in nature, especially in California’s Sierra Nevada mountains. Today, visitors to the Sierras and Mammoth Resorts, the leading four-season mountain resort operator in […]

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3 Ways to Bridge the Gap Between On and Offline Behaviors

Have you heard about omnichannel marketing strategies? Probably. Everyone’s talking about them – and for good reason. According to Invesp, “companies with omnichannel customer engagement strategies retain on average 89% of their customers.” Let’s refresh: Online behaviors are email sends/opens, website visits, online purchases and social media interactions. Offline behaviors include speaking with support on […]

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Why your B2B eCommerce platform needs to be more like a B2C’s

Bring the Best B2C Capabilities to B2B eCommerce 80 percent of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your […]

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Gartner: IBM Leads in B2B eCommerce

      Complexity and Scale: Two Crucial Components of Effective Digital Platform Technology In today’s global economy, many B2B companies work with businesses around the world, dealing with multiple languages, currencies and cultural differences. This means that your eCommerce website must handle all of these complexities while providing a seamless and easy-to-buy experience for […]

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The Power of B2B Personalization

    Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following:   Personalized messaging Different types of customers have […]

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5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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Taming the Content Marketing Beast with Headless CMS

Is your content wild? Content is a beast. A hairy, constantly-expanding wild thing that – if you don’t tag, track and constantly monitor – will scamper off into the digital jungle never to be seen again. As marketers, we’re constantly trying to tame it. To find better ways to store, organize and manage our own […]

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The Ball is in Our Court: IBM Helps Wimbledon Define a New Era of Digital Experience

Wimbledon serves up a new kind of digital experience Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. You […]

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3 Tips for Higher Education Email Marketing

For many businesses and industries, email has become the go-to communication form, but perhaps none more than higher education. For colleges and universities, email marketing can deliver wonderful results for a fraction of the cost of traditional marketing and broadcast methods. It’s often used for everything from recruiting potential students to sharing university updates or […]

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