eCommerce & Merchandising

Optimizing online merchandising by integrating your existing storefront with IBM Watson Commerce Insights

Share this post:

Picture it, an online store that generates good revenue, but has the chance to blow out the competition. What if I told you that you can integrate your existing storefront with Watson Commerce Insights to give your store a boost against the competition? Make online merchandising easier by seeing the key performance metrics that you need to make smart, quick business decisions.

By seeing the metrics over your e-commerce store, you can quickly see how your products and categories are really performing. Armed with this newfound knowledge, you can quickly take these insights and spring into action to promote underselling products, or to create a campaign to draw traffic to compete with your in-store promotions. Integrating your store with Watson Commerce Insights would give you a leg up on your competition and make your competitors wonder what your secret is.

An overlay shows metrics for products or content. Each overlay in the store is triggered by a simple html tag. For example, this tag
<div dataci_toolbar=”${WCParam.categoryId}_productListing”>, displays the overlays in the image below:

Figure 1. An example of an overlay for the product list widget

There are four primary types of overlays you can use in your store; each have different capabilities. The first overlay is the Category name overlay, which displays metrics so you can see how a particular category is doing overall. The next type of overlay is the Product widget (see Figure 2), and it displays the controls around the product image on the product details page.

Figure 2. An example of the product widget which displays controls on the product details page

The third overlay is the Product list and product overlay, which displays metrics specific to a product. (see Figure 1). Last, but certainly is not least, is the e-Marketing Spot overlay (see Figure 3), which shows the click and click to conversion metrics. How many people are clicking on your promotional spots?

Figure 3. An example of an e-Marketing Spot overlay

Adding metrics to your products, categories, and e-Marketing Spots is a task that is well worth the time and energy as you will reap the benefits. You gain a deeper insight into the activity in your store, and quickly see the data you need most.

From refining promotions as you see them in action, or realizing a particular product is low in inventory due to unpredicted high sales, integrating your store with Watson Commerce Insights makes your store a more powerful weapon in the marketplace.

In my next blog in this series, we will explore other features in Watson Commerce Insights that will help you move faster and more efficient in your world.

Don’t forget to also visit the IBM Watson Commerce Insights page at the IBM Marketplace for demos, resources and more!

Save

Save

More Featured Carousel Stories

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

Continue reading

Keeping up with consumers is hard – Artificial Intelligence is here to help

How does the saying go? The only constant is change? This is never truer than in seeking to meet the demands of a fast changing consumer. New research by Accenture recently published on Ad Age provided some telling data. Aptly titled “Study: Consumers Get More Fickle Despite Billions Spent on Loyalty,” the research shows several […]

Continue reading

5 Ways AI is Helping Improve Omnichannel Fulfillment

Today’s retailers have to find profitable strategies to deliver on their customers’ expectations, amid significant fulfillment challenges and complexities. Customers don’t understand the massive omnichannel fulfillment operation that is set into motion when they click “Buy Now.” Whether they purchase a product on your e-commerce site for home delivery or order a product to be […]

Continue reading

The Rising Costs of Fulfillment: A Hidden Cost of the Omnichannel Model

A customer in need of an outfit for an event orders shoes, jewelry and a dress from her favorite brand, and it arrives via courier the next day. A company that wants branded giveaways for a trade show receives a carton of custom gifts in under a week from order to print to delivery. A […]

Continue reading