Digital Experience

Slideshare: Compelling Experiences with Intelligent Content

Share this post:

Happy with your CMS? Think about your last big campaign. Everything’s rosy at the beginning, right? The mood is optimistic — we are going to create the greatest content in the history of content creation, information will flow smoothly, the global team will have access to all the assets they need, and we’ll deliver the project ahead of schedule and well within budget (while we remain well-rested.)

But sometimes the optimism fades by lunchtime of day one… Team members can’t find the right content, IT advises that they need a one-week lead time to set up the web pages, and don’t even get me started on what’s needed for the mobile app. Those fantastic content ideas you had get weighed down by real-life business obstacles.

Your content management system should do what it says – manage. It should facilitate the creation process, and let your ideas soar. But some CMS software acts more like a roadblock.

Learn more about an intelligent content management system that manages the details, makes  your content creation easier and lets your creative team stay creative. (Hint: it’s got Watson!)



Click here to try Watson Content Hub free


Watson Content Hub provides the content management capabilities you need to deliver compelling brand experiences across all the channels you use to reach your audiences. For the marketer, Watson Content Hub helps to assemble the best content to support the key offers you want to send out over email, mobile apps, websites or more. For the front end developer, Watson Content Hub has an intuitive interface and a rich array of APIs for building amazing user experiences that your marketing and eCommerce teams can update directly.


More Featured Carousel Stories

Why your B2B eCommerce platform needs to be more like a B2C’s

Bring the Best B2C Capabilities to B2B eCommerce 80 percent of B2B buyers now expect the same buying experience as B2C customers. After experiencing quick, efficient digital purchasing on Amazon and other popular retailers, B2B customers expect the same personalized and seamless cross-channel and cross-device experiences. Is your eCommerce experience ready to deliver? Do your […]

Continue reading

Gartner: IBM Leads in B2B eCommerce

      Complexity and Scale: Two Crucial Components of Effective Digital Platform Technology In today’s global economy, many B2B companies work with businesses around the world, dealing with multiple languages, currencies and cultural differences. This means that your eCommerce website must handle all of these complexities while providing a seamless and easy-to-buy experience for […]

Continue reading

The Power of B2B Personalization

    Personalization is no longer optional in the B2B world, with Gartner predicting that by 2018, B2B companies with e-commerce personalization will outsell by 30 percent competitors that are not providing a personalized experience. When creating your B2B personalization strategy, be sure to include the following:   Personalized messaging Different types of customers have […]

Continue reading