It’s no secret that today’s retailers struggle to keep up ever- increasing customer expectations for convenience, personalization, service and support. Staying relevant with customers and maintaining loyalty is a challenge, especially when there’s a never-ending stream of upstart competitors that are unencumbered by legacy systems and make it easier for them to engage customers in new and creative ways. For business-to-business sellers, it gets even more complicated. Not only do customers expect a retail-like experience, B2B sellers have to deal with the added complexity of managing and adhering to contractual terms that include special pricing and product entitlements for each customer, handle reoccurring orders, and support organization hierarchies with approval workflows to name a few.
With today’s rate and pace of change in the digital commerce market it’s increasingly difficult for executives, practitioners and IT managers alike to keep up with customer expectations, stay current with industry trends and understand the latest technological innovations. That’s where March Madness 2017 can help. No, not the basketball tournament, but instead, the whirlwind of software vendor and industry events happening the week of March 19-24 in Las Vegas that include IBM InterConnect, IBM Amplify, Adobe’s Summit event, and the second year of Shoptalk. There’s still time to plan your trip to Las Vegas if you haven’t done so already.
Join us at Amplify 2017 to see how IBM is infusing the capabilities of Watson, IBM’s leading cognitive computing technology, into our digital commerce solutions to help you engage customers in more personal and informed ways by understanding customer intent, delivery the right message or piece of content at precisely the right moment, and ensuring your prices are always optimized and tuned to meet your business objectives.
Here’s a sample of what’s available at Amplify 2017:
Breakout sessions with leading analyst and digital commerce thought leaders
Brendan Witcher, Forrester Research
Brian Kilcourse, Retail Systems Research
Greg Girard, IDC
Digital commerce success stories and case studies from leading brands like:
Kohl’s Department Store
With the cognitive concourse, you’ll have the opportunity to see IBM Watson in action with demonstrations of the latest cognitive capabilities that can take your customer experience game to the next level.
In short, Amplify 2017 is the place to network with peers, industry experts, and analysts to learn how to put cognitive to work for you and your customers. Because what happens in Vegas stays in Vegas, we won’t tell anyone if you escape another conference to come visit Amplify and learn how you take your customer experiences from merely amazing to “wow” with cognitive and Watson Customer Engagement! If you are attending the Adobe Summit or Shoptalk, you are invited to register for Amplify 2017. To get your free pass just send a note to IBMAmplifyRegistration@maritztravel.com to get your promo code.
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
Your customers’ relationships with pricing are complicated. Today’s buyers are fraught with anxiety over getting the lowest price, driving trends like the chaos of Black Friday, extreme couponing, hundreds of apps for comparison shopping, showrooming, and avoiding hitting the purchase button until they’ve searched for online coupon codes. At the same time, retailers need to […]
One of my big take-aways at Shop.org is the appetite for a targeted solution to solve a specific challenge. Gone are the vague requests from retailers for help or something better than what they have. Absent are the inquiries about a complete platform solution. Instead, what I heard were specific, often detailed descriptions of issues […]
How does the saying go? The only constant is change? This is never truer than in seeking to meet the demands of a fast changing consumer. New research by Accenture recently published on Ad Age provided some telling data. Aptly titled “Study: Consumers Get More Fickle Despite Billions Spent on Loyalty,” the research shows several […]