Customers can always tell when your digital experience processes aren’t firing on all cylinders. They may not be getting the buying suggestions they expect, the home page may start to look a little outdated or there may be a glitch in filling out a form.
Challenges exist in many companies that contributes to a weak online experience. According to a recent Forrester survey. only 47 percent of developers say they have a good working relationship with the rest of the company. And only 33% of companies currently manage content across channels with integrated processes.
Integrate your digital experience
To create a world-class digital experience, your technology and your business must be in sync. Companies where the entire team – tech side and business side – is collaborating and working together are more likely to communicate a strong message.
Technology that works for both tech and business users can help you increase your focus on the customer. This graphic from a Forrester study shows why it’s easier to focus on the customer when you have an integrated digital experience process.
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation Watson Content Hub plug-in for Watson Campaign Automation At IBM we continue to “walk the walk” when it comes to AI. The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM […]
New Release: Watson Content Hub Standard Edition IBM Watson Commerce is pleased to announce the new IBM Watson Content Hub Standard Edition! With this new edition, customers can easily create and manage a web experience natively in Watson Content Hub. All of this can be done using intuitive site editing tools, while […]
The IBM Digital Experience at the US Open Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. […]