StatSocial Inc. understands your customer. And there’s a lot more to that understanding than just knowing what a customer purchases. StatSocial, a social data company, builds consumer profiles understanding people’s lifestyle, affinities, and personality types – all from social activity. From this information, StatSocial works with IBM Watson to derive the personality types of its users, i.e., StatSocial can determine if a person is adventurous. Retailers and businesses can use this information to truly understand their customers and, based on their interests, can send them targeted offers based on their interest areas.
Businesses today know that consumers are expecting personalized offers and they want to be understood by their favorite brands. StatSocial helps businesses create models that do just this – help drive specific, personalized offers, based on IBM Watson analytics capabilities.
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
How does the saying go? The only constant is change? This is never truer than in seeking to meet the demands of a fast changing consumer. New research by Accenture recently published on Ad Age provided some telling data. Aptly titled “Study: Consumers Get More Fickle Despite Billions Spent on Loyalty,” the research shows several […]
Today’s retailers have to find profitable strategies to deliver on their customers’ expectations, amid significant fulfillment challenges and complexities. Customers don’t understand the massive omnichannel fulfillment operation that is set into motion when they click “Buy Now.” Whether they purchase a product on your e-commerce site for home delivery or order a product to be […]
A customer in need of an outfit for an event orders shoes, jewelry and a dress from her favorite brand, and it arrives via courier the next day. A company that wants branded giveaways for a trade show receives a carton of custom gifts in under a week from order to print to delivery. A […]