Digital Experience

What is a Headless CMS?

Share this post:

What if your content management system knew your content? Learn more about cognitive content and Watson Content Hub here.


The new term going around is “Headless Content Management System” or “Headless CMS.” But what exactly is that? When I first heard this term I was a little confused because it reminded me of the saying “a chicken with its head cut off.”  Which makes me think of disarray and confusion. Why would anyone want a system like that? However, after further research, a headless CMS is actually beneficial for companies because it provides much more flexibility. Let me break it down for you.

A traditional CMS provides a set way to deliver and present content.  The business uses presentation templates to update and manage content to push to websites. A traditional CMS was  great when websites were the sole channel to reach customers. But now with customers receiving and expecting offers on multiple channels, be it their mobile phone, tablet, or smart watch, content needs to be able to be stored in multiple forms and flexibly deployed to different channels. This is where headless CMS comes in.

A headless CMS provides a way for companies to separate content storage from content delivery. It acts as a central content repository that can store all content types, including videos, images, documents and even specific text copy. Then, using APIs, content can be pushed out to multiple channels and devices and integrated with marketing automation or commerce software to include in campaigns or eCommerce sites.

The headless CMS can also be referred to as a “Content as a Service” offering; the two names are interchangeable.

This increased flexibility provides businesses with the opportunity to deliver in-context experiences for their customers on all channels.  With content in one place and easily scalable in the cloud, there is a lot of potential for brands to exceed customer expectations. I can’t wait to see what happens!

Learn more about the IBM Watson Content Hub, a headless content management system.



More Featured Carousel Stories

IDC: The Future of Supply Chain

What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]

Continue reading

Watson Content Hub Makes Building Websites Less Complicated

      New Release: Watson Content Hub Standard Edition IBM Watson Commerce is pleased to announce the new IBM Watson Content Hub Standard Edition!  With this new edition, customers can easily create and manage a web experience natively in Watson Content Hub. All of this can be done using intuitive site editing tools, while […]

Continue reading

The US Open is in our court: IBM helps the US Open define a new era of Digital Experience

    The IBM Digital Experience at the US Open Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. […]

Continue reading

IBM Digital Experience Manager: Continuous innovation

  Want to be a digital experience innovator? Then choose the platform that has been leading the pack for 15 years   IBM Digital Experience Manager: Continuous innovation Today’s empowered consumers demand digital experiences with “wow” value, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order […]

Continue reading