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IBM named Leader in 2016 Gartner Magic Quadrants for Horizontal Portals and Web Content Management, again

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IBM has again been named a leader by Gartner in their Magic Quadrant studies for Horizontal Portals and Web Content Management. We’re especially proud of this recognition because we believe it means that we don’t just provide part of a solution – we offer a combined, proven solution that gives you the tools to build an exceptional digital presence.

The objective is clear: to succeed in business today you need to create a positive/unique/ amazing/differentiated/unforgettable/compelling/all-of-the-above customer experience. And you have to do it in a consistent and coordinated way across multiple digital channels, including websites, portals and mobile applications. You need two key technologies in your enterprise platform approach to make that happen — portals and web content management — and IBM is in the leadership quadrant for both of them.

A One-Two (-Three!) Punch

This one-two punch of portal and WCM leadership sets IBM apart and makes us a leader in the space.  The combination of portals performance and channel owner tools for managing web content is the key to providing great customer (and employee) experiences. But there’s also a third component of our solution – the cognitive capabilities of IBM Watson – that promises to keep IBM’s digital experience solutions a contender for the long run.

Here’s what makes IBM a leader, according to Gartner:

Horizontal Portals

This is fourteenth consecutive year IBM has been positioned as a leader in the MQ for Horizontal Portals. Gartner cites the following strengths for IBM in Horizontal Portals:

  • WebSphere Portal offers the rock-solid reliability and performance characteristics that IT demands, while steadily improving the ability for the business to build and manage user experiences.
  • Recent organization changes put the WebSphere Portal team under the auspices of IBM’s digital commerce leadership, which should align WebSphere’s positioning and development toward more business-driven, customer-facing use cases.
  • IBM is the first vendor to actively use smart machine capabilities in its portal solution, employing Watson services to enhance context awareness and relevancy.

We hope you’ll take a closer look at the complete Gartner report on Horizontal Portals HERE.

Gartner Magic Quadrant for Horizontal Portals



Web Content Management

Gartner cites the following strengths for IBM in Web Content Management:

  • Few vendors are as thoroughly equipped as IBM with technologies and services for WCM in the context of the entire “customer journey,” from marketing to customer support. IBM Web Content Manager is tightly integrated into its sophisticated portal platform, IBM WebSphere Portal, which makes IBM a suitable choice for a broad range of digital experience use cases.
  • IBM’s application of Watson’s cognitive computing abilities to the digital experience is eye-catching. IBM is already using Watson for recommendations and determination of relevance, which could well reduce the amount of complicated, burdensome rule building that organizations have traditionally had to undertake in order to personalize digital experiences.
  • Reports from the market praise IBM Web Content Manager for its scalability and extensibility.

You can find the Gartner report on Web Content Management HERE.

Gartner Magic Quadrant for Web Content Management



We’re very pleased that these evaluations from Gartner mesh so well with the IBM solutions strategy and vision. We are committed to keeping our leadership position strong in the content management space.

Also, please check out our just-launched content management tool, the IBM Watson Content Hub.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


The graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document.


Director, Offering Management, Digital Experience Software

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