Customer Analytics

Podcast: How Nationwide Insurance Uses IBM Tealeaf to Detect Fraud

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James Besaw, Tealeaf Engineer with Nationwide Insurance, and Tony Stankoski, Customer Analytics Technical Sales Professional with IBM, talk about what they will cover during their Amplify 2016 session “Fighting Fraud with Tealeaf at Nationwide Insurance,” on May 18.

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Tealeaf Engineer, Nationwide Insurance

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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Two Tech Giants Just Changed the Customer Experience World

In the late ‘90s, I wasn’t worrying about contributing to my 401K. Heck, I probably didn’t even know what the term meant. For better or worse, time progressed and the word 401K now comes up way too much in my social circles. The world has changed drastically since the ‘90s and ecommerce is no exception. […]

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A Sneak Peek at Procurement’s Cognitive Future

In this audio podcast, Dan Carrell, IBM’s Vice President, Client Services, Procurement, pulls back the curtain for a preview of what he will present during the Thursday General Session at Empower 2016. He covers how procurement leaders today face greater expectations to deliver more and more, and discusses cognitive procurement’s vast potential to unlock new […]

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