Customer Analytics

Retailers Benefited from Generous Gift Givers this Valentine’s Day

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Despite bitter temperatures across the US this winter, consumers embraced Valentine’s Day shopping wholeheartedly. Based on new data from IBM Digital Analytics Benchmark, you spoiled your loved ones this year … specifically, overall online shopping rose 10.2% during the week of Valentine’s Day compared to the same period in 2014.

After spending hours reading candy hearts, looking for insights into my wife’s heart I settled on jewelry, and it looks like many of you did as well as we reported total online sales grew 5.1% over 2014, with mobile sales growing 53.2% year-over-year.

Consumers clicked away faster than their beating hearts, showing online sales in department stores growing by 17% over 2014 and apparel, growing 18.4% over 2014.

Similar to what we saw from the 2014 holiday season, U.S. mobile traffic and sales continues to skyrocket like my sons sugar high after the Valentine’s day party at school. For this year’s Valentine’s Day shopping rush (Feb 7-13), mobile traffic accounted for 46.5% of all online traffic, up 26.5% compared to the same period last year. Mobile sales also remained strong at 23.2% of all online sales, up 35.3% over 2014.

One interesting factoid we learned from the 2014 holiday season via the graphic below was that U.K. shoppers were much more inclined to purchase via mobile than U.S. buyers. Same was true for Valentine’s Day, where U.K. mobile shoppers drove 47% of all online sales, twice that of U.S. at 23.2%.

bechmark graphTo learn more about 2014 mobile shopping trends around the world, I invite you to download our new mobile report.

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