Customer Analytics

Customer insight with analytics in the Bluemix Cloud

Share this post:

Recently, I discovered how to take advantage of Big Data & Analytics services available in the Cloud by pairing them with customer profiles, demographics, and behavioral data for customer insight. These services help improve segmentation and customer targeting for marketing and customer engagement solutions. For example, I was able to start working with R language analytics scripts and R Studio to analyze telecom industry customer churn based on existing data.

The dashDB service (formerly Analytics Warehouse) in Bluemix provides an environment for developing, debugging, and testing analytics applications in R, Excel, and Cognos. To explore the telecom scenario further, I deployed it to a production Bluemix analytics warehouse environment in dashDB, with customer data loaded into a data warehouse table and the deployed R analytics script modified to use the data from the warehouse.

I created a guide detailing how to use R Studio to work with this example script of R analytics. In it, I also walk through running and testing the script. I generated analytics reports and plots before deploying the analytics script and associated customer data to the dashDB data warehouse. The guide also includes a list of resources to get started with R analytics and the dashDB data warehouse service.

 

1

The dashDB analytics warehouse service also includes built-in sample analytics scripts for customer insight, demographics and visualization.

 

2

 

Last week, the Analytics Warehouse service is now dashDB. The name change reflects a major update in capabilities. With dashDB, developing analytics solutions using R, Excel, and Cognos has become even easier. It also integrates geospatial analytics in-database for fast processing of datasets and tight integration with Cloudant. Be sure to check it out!

More stories

Innovating with AI and Blockchain for Professionals

We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the announcement. HCL and IBM expect to close the transaction in […]

Continue reading

A New Era for Marketing and Commerce

Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. You can read more about the announcement here. While the transition is not planned to take place until mid-2019, I thought it was important to share what this means for our portfolio […]

Continue reading

How to Turn Customer Loyalty Programs into Love

“Loyalty programs increasingly need to have flexibility. In other words, it can’t just be ‘Buy ten get one free,’ at a coffee shop anymore. Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what those rewards are.” — Nicole Leinbach Reyhle, Founder, @RetailMinded […]

Continue reading