Marketing

Our ecosystem delivers power to the people

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I just attended another IBM ExperienceOne customer forum, this time in hometown New York City. While there, I had the pleasure of meeting once again with the great folks from RiverPoint, one of our awesome IBM Business Partners.

Our Business Partners come in all flavors, and the options and support they bring to clients every day are an integral part of what IBM ExperienceOne provides.

riverpointBuilding out an open platform and ecosystem is something with which IBM has a lot of experience – and it is part of my personal history as well. Over the course of my IBM career I’ve headed our worldwide ISV program, led corporate innovation projects with universities, clients and Business Partners, and was on the team that launched the first industry web services standards in partnership with Microsoft. It is my personal belief that one of the reasons IBMers seem so smart is that they each have a network of smart people they can readily tap into to help solve problems – from inside and outside the company.

Some of those smart people are certainly at RiverPoint. They are a legacy Unica Business Partner, bringing together marketing and technical expertise to help clients devise and implement data-driven marketing programs faster and easier. They help clients deliver – and show with metrics – the business results they need, including increased engagement, higher revenues and better retention rates. Check out a few of their success stories, such as America First Credit Union (AFCU) and the Critical Care Medicine’s IBM Enterprise Marketing Implementation.

RiverPoint has worked with enterprise customers for years and hasa great track record of helping associations and non-profit organizations increase their member-donor bases, engagement and results. They are certified with the IBM ExperienceOne exciting recent acquisitions, including Tealeaf, Digital Analytics, Xtify and SilverPop. This, once again, shows the power of the ecosystem – whatever your specific need, you can find the right customized services and solutions that can help you put ExperienceOne to work fast.

As a systems integration consultancy, the pros at RiverPoint help organizations implement end-to-end enterprise marketing solutions and marketing software implementation services. RiverPoint’s marketing solutions help organizations deliver better business results faster with the skills you have on hand. Your organization can implement marketing technologies that provide the analytics, information and insight needed to deliver multi-channel communications that generate higher revenues, increase your member-donor client base, lower costs and maximize customer retention.

To top it all off, the folks at RiverPoint are just plain nice people – maybe it’s because they are based in the fine Midwest. So I say “thank you” to them for all the great work they do with our joint clients – and for sharing that learning with us as a member of our product strategy advisory board. And a giant “thank you” to all of our Business Partners who participated in our ExperienceOne Customer Forums.

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