[two_third_last]Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels isn’t nearly enough to improve engagement with them. His newest ebook will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience.
We live in an era where connectedness is a way of life. Smartphones and tablets are everywhere, online access is ubiquitous, and social networks are becoming the default means of communication. It’s clear that for better or worse, how we’re becoming an always-on society. The hyper-connected consumers of Generation C are changing our society as a whole—as well as the way we do business.
[…] Watch this interview I recently did with social business expert Bryan Kramer to learn how to make more human connections—and smarter business decisions—by understanding the intersection of people, technology, and culture. […]
[…] Watch this interview I recently did with social business expert Bryan Kramer—we talk in-depth about how to uncover the missing link when it comes to communicating effectively with digital natives. […]
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
This is the fifth post in our Managed File Transfer blog series. Read the previous post, “Why You Should be Investing in Visibility and Governance for Managed File Transfer” here. Businesses in this ‘Digital Age’ must operate and perform in a highly-competitive and global environment – one with growing demands for secure data exchange. The transfer of business-critical […]
IBM has had its finger on the pulse of the retail sector during a time when the brand-consumer dynamic has undergone a dramatic shift and retailers are being asked to embrace critical new innovations to keep up. Through the power of Watson and AI technologies, we are helping businesses bring data to life so retailers […]
Managing a global supply chain of any size is no small task. Now consider the supply chain of a global logistics company, which turned more than $6.6 billion USD in revenue in the last financial year, that is both a carrier and a mover in 160 countries, managing eight million square meters of storage space […]