Nucleus analyzed the data from 21 IBM Smarter Commerce ROI case studies and found that for every dollar spent, companies realized an average of $12.05 in returns. IBM Smarter Commerce applications, including analytics and e-commerce, help companies buy, market, sell, and provide customer service. Nucleus found companies took advantage of IBM’s investments in integration, usability, and industry-specific functionality to increase top-line revenues and reduce bottom-line costs.
Companies across many industries have invested in IBM Smarter Commerce to help them increase efficiency and improve customer service. The Smarter Commerce portfolio includes business analytics, logistics, e-commerce, and other applications and services that support supply chain operations, customer insight, and customer and partner engagement. Nucleus has been following IBM Smarter Commerce since its inception, and to date, has published 21 in-depth ROI case studies on Smarter Commerce customers. When Nucleus analyzed the aggregate data, we found that during the first three years of deployment, for every dollar a company spends on Smarter Commerce, it gets back an average of $12.05.
[…] Those that have invested in mobile commerce platforms and analytics are already seeing results. (A Nucleus Research study found that 21 IBM clients realized an average of $12.05 in returns on every dollar they spent on […]
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
Come join IBM at “The World’s Most Important Gathering of CIOs and Senior IT Executives,” otherwise known as the Gartner Symposium/ITxpo from October 1-5 in Orlando, Florida. IBM’s Watson Customer Engagement (WCE) unit will showcase exciting solutions from the Watson Supply Chain and Watson Commerce portfolio. The message to leading CIO’s will be how they […]
Last night was a big night for me — I’m extremely honored to be inducted into the Women in Technology International (WITI) Hall of Fame where I will join fellow IBMers including Harriet Green and Marie Wieck. While I didn’t know it at the time, I started down this path a long time ago… as […]