Nucleus: Smarter Commerce Delivers $12.05 per Dollar


Nucleus Research Report:

Nucleus analyzed the data from 21 IBM Smarter Commerce ROI case studies and found that for every dollar spent, companies realized an average of $12.05 in returns. IBM Smarter Commerce applications, including analytics and e-commerce, help companies buy, market, sell, and provide customer service. Nucleus found companies took advantage of IBM’s investments in integration, usability, and industry-specific functionality to increase top-line revenues and reduce bottom-line costs.


Companies across many industries have invested in IBM Smarter Commerce to help them increase efficiency and improve customer service. The Smarter Commerce portfolio includes business analytics, logistics, e-commerce, and other applications and services that support supply chain operations, customer insight, and customer and partner engagement. Nucleus has been following IBM Smarter Commerce since its inception, and to date, has published 21 in-depth ROI case studies on Smarter Commerce customers. When Nucleus analyzed the aggregate data, we found that during the first three years of deployment, for every dollar a company spends on Smarter Commerce, it gets back an average of $12.05.

Alisa Maclin


Open Report



Share this post:

Share on LinkedIn

Add Comment
One Comment

Leave a Reply

Your email address will not be published.Required fields are marked *

[…] Those that have invested in mobile commerce platforms and analytics are already seeing results. (A Nucleus Research study found that 21 IBM clients realized an average of $12.05 in returns on every dollar they spent on […]

More Articles Stories

Biopsy of an HTML Email: National Geographic

Apple’s iPhone and iPad have built a reputation for beautiful rendering of images, video and naturally, HTML emails. As marketers, our tendency is to worry about all the other email clients with their varied support for CSS and rendering foibles. However we seldom worry that the iPhone or iPad will botch an email, or break […]

When it Comes to ERP Systems: Is "Good Enough" Good Enough?

When it Comes to ERP Systems: Is “Good Enough” Good Enough? That’s the title of a new research paper by Bob Ferrari of the Ferrari Consulting Group and Supply Chain Matters. As those familiar with the supply management research market well know, Ferrari is a highly-regarded former analyst with AMR Research and IDC. Ferrari’s latest […]

Can You Overdose on Data? My Talk With Gavin Dunaway, ADOTAS

I recently had the opportunity to have lunch with Gavin Dunaway, senior editor at ADOTAS. Besides really enjoying meeting Gavin in person for the first time (and REALLY enjoying a delicious hot pastrami sandwich from Specialty’s), I also thought our topic of conversation was extremely thought provoking, especially given the current demands on marketers to […]