David Cooperstein, VP & Practice Leader, CMO and Marketing Leadership, Forrester Research talks with IBM’s Scott Laningham and Todd Watson about reimagining marketing in the age of the empowered consumer and the challenges and opportunities of Chief Marketing Officers and the teams they lead.
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
Come join IBM at “The World’s Most Important Gathering of CIOs and Senior IT Executives,” otherwise known as the Gartner Symposium/ITxpo from October 1-5 in Orlando, Florida. IBM’s Watson Customer Engagement (WCE) unit will showcase exciting solutions from the Watson Supply Chain and Watson Commerce portfolio. The message to leading CIO’s will be how they […]
Last night was a big night for me — I’m extremely honored to be inducted into the Women in Technology International (WITI) Hall of Fame where I will join fellow IBMers including Harriet Green and Marie Wieck. While I didn’t know it at the time, I started down this path a long time ago… as […]