Information Week and Leading Author in Optimization Share Best Practices

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Decision Optimization and Advanced Analytics can add so much business value that executive decision managers are integrating optimization and analytics across the extended enterprise.  The results are significant.  Consider:

  • Marriott increased revenue in their first year of optimizing their group pricing by $46M and by $76M in year two, during a recession with overall industry and individual room bookings down.
  • McDonald’s optimized their annual capital spending model and increased revenue by $100M in the first year.

With optimization top-of mind for today’s executive decision maker, how can you get started?  Learn more at a webcast, hosted by Information Week, on Thursday, February 21, 2013 at 2:00 PM Eastern Time.  The speaker will be Steve Sashihara, President & CEO of Princeton Consultants, author of The Optimization Edge, (McGraw-Hill, 2011) the first step-by-step guide to optimization for the business executive.  In the webcast, Sashihara will use real-world examples of companies that have used optimization to drive up value, efficiently re-allocate resources, streamline processes and optimize assets across all four pillars of Smarter Commerce: Buy – Market – Sell – Service.

More information can be found at

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