Articles

Information Week and Leading Author in Optimization Share Best Practices

Decision Optimization and Advanced Analytics can add so much business value that executive decision managers are integrating optimization and analytics across the extended enterprise.  The results are significant.  Consider:

  • Marriott increased revenue in their first year of optimizing their group pricing by $46M and by $76M in year two, during a recession with overall industry and individual room bookings down.
  • McDonald’s optimized their annual capital spending model and increased revenue by $100M in the first year.

With optimization top-of mind for today’s executive decision maker, how can you get started?  Learn more at a webcast, hosted by Information Week, on Thursday, February 21, 2013 at 2:00 PM Eastern Time.  The speaker will be Steve Sashihara, President & CEO of Princeton Consultants, author of The Optimization Edge, (McGraw-Hill, 2011) the first step-by-step guide to optimization for the business executive.  In the webcast, Sashihara will use real-world examples of companies that have used optimization to drive up value, efficiently re-allocate resources, streamline processes and optimize assets across all four pillars of Smarter Commerce: Buy – Market – Sell – Service.

More information can be found at https://www.techwebonlineevents.com/ars/eventregistration.do?mode=eventreg&F=1005484&K=CAA1BC.

Share this post:

Share on LinkedIn

Add Comment
One Comment

Leave a Reply

Your email address will not be published.Required fields are marked *


Alice

My wife and i were really peeufacl Michael could complete his preliminary research from your precious recommendations he made from your web site. It is now and again perplexing to simply choose to be giving for free tips and hints that many a number of people could have been making money from. We really grasp we now have the website owner to be grateful to for that. The explanations you’ve made, the straightforward web site menu, the friendships you can help create it is all astonishing, and it’s aiding our son and our family believe that that matter is brilliant, which is really fundamental. Thanks for everything!

Reply
More Articles Stories

Biopsy Of A Memorial Day Promotion Offer

We’re on the threshold of a long weekend and I’m sure you’re about to check out, if you’re on the east coast that probably happened several hours ago. However if you’re still at your desk, nose to the grind-stone, considering smart offers and interesting ways of driving business from one channel to another, well feast […]

Don’t Gamble With Your Online Advertising Returns (or a Fool and His Ad Money Are Soon Parted)

Before web analytic tools came along, marketing reminded me of gambling. Sometimes you’d get lucky and hit the jackpot with a campaign; other times you’d lose a healthy amount of money because you’d over invested in your campaign right from the start and couldn’t fold early as you saw your hand unfolding. With online channels, […]

Tagging iPhone application

With iPhone applications becoming more pervasive, many of you who have iPhone applications or who are planning to have one may have few questions about application event tracking. So I thought I’d take a moment to answer some of the most frequently asked questions.   Can we track iPhone application activities in Coremetrics Analytics ? […]