Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been discovered. It is time to come out of that BRAND controlled shell and allow the engagement and user generated content/feedback to drive the business of the future. Don’t be scared, it will only hurt a little and the benefits can far outweigh the pain!
If you only stay with “what is working”, your marketing will become stale and you will lose ground before you realize what is happening. Reach out, build community, and, above all, LISTEN. And remember… Analytics can’t replace Judgment! Let judgement, learning, and inspiration be your guides, not simply numbers.
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
Last night was a big night for me — I’m extremely honored to be inducted into the Women in Technology International (WITI) Hall of Fame where I will join fellow IBMers including Harriet Green and Marie Wieck. While I didn’t know it at the time, I started down this path a long time ago… as […]
Mother’s Day is a day to celebrate the beauty of motherhood. Conceived as a chance to spend quiet time with mom, it has become a commercial bonanza for greeting cards, flowers and chocolate. One would hope that when Mother’s Day ends, we realize we should honor our mothers every day. Similarly, a company should honor […]