Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media

Interview at IBM Smarter Commerce Global Summit September 2012

Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs can listen, build their personal brand, build meaningful relationships and improve their understanding of social media for leveraging in their business.

Originally posted at

Share this post:

Share on LinkedIn

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Articles Stories

Placing Bets on an Integrated Approach to New Channels

In an omni-channel world, with scarce resources and talent, impatient investors and fickle consumers, marketers have become the Kenny Rogers-like gamblers of the corporate world: a-readin’ and a-weepin’, a-cursein’ and a-cryin’ on bets they make to take advantage of perpetually shifting mobile and social channels. This professional game of cards is borne out in IBM’s […]

Peers and colleagues no more…

Once upon a time, the number one source of information for evaluating marketing software (and in fact almost any software) was “my peers, colleagues, and people like me.” But in a recent Unica survey of online marketers, we found that “peers and colleagues” finished dead last in sources of information. And that other offline sources did nearly as poorly.

Using Social Insights to Zero in on the ‘Demographic of One’

Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services. Why? Because they’re learning that the consumer – and we’re all consumers – is increasingly in charge. The term “Chief Executive Customer” comes to mind. More and more customers […]