According to IBM’s State of Marketing survey, 48 percent of marketers believe that improved technology infrastructure will enable them to better meet the needs of customers, who are increasingly interacting with brands via multiple channels. But there’s a disconnect: the majority of today’s marketers have had to learn—on the job and on the fly—how to incorporate technology, math and data analysis into their day-to-day jobs. So today, IBM is launching a new and innovative program to address this knowledge gap and help students and business professionals develop new skills in business-critical areas and prepare for jobs of the future. For marketing professionals, we believe that future will include the trend toward automation based on analytics that will empower CMOs, giving them new insights and deeper perspectives into the brands they helm.
The announcement made today highlights that a skilled workforce is essential to unlocking the value of advanced technologies. That’s why we’re now offering professors the ability to download digital marketing and analytics software from IBM’s Smarter Commerce initiative for use in the classroom. Through a series of hands-on learning modules, students will study topics like benchmarking and learn how to develop code to uncover online buying patterns, both of which are critical skills for many marketers today.
There’s more to come, so watch this space. In the meantime, we’re excited to work with the next generation of marketing and commerce professionals.
What are the challenges and technologies shaping the future of supply chain? We’re living in what some call the age of disruption, where digital business and globalization are disrupting business models and industries and changing the way we live and conduct business. According to IDC, this will translate into 33 percent of all manufacturing companies […]
This is the third post in our Managed File Transfer blog series. Read the second post “7 ways IBM is leading the Security Push in Managed File Transfer” here. Digital business is changing customer expectations – and business models. It is changing how businesses communicate, transact and interact with customers – as well as with other […]
This is the second post in our Managed File Transfer blog series. Read the first post “Key Trends Driving the Growth in Managed File Transfer” here. About one of every twenty Fortune 1000 companies will have a publicly disclosed data breach within the next year. To the uninitiated, five percent might not sound too risky, but if […]
Come join IBM at “The World’s Most Important Gathering of CIOs and Senior IT Executives,” otherwise known as the Gartner Symposium/ITxpo from October 1-5 in Orlando, Florida. IBM’s Watson Customer Engagement (WCE) unit will showcase exciting solutions from the Watson Supply Chain and Watson Commerce portfolio. The message to leading CIO’s will be how they […]