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Friday Interview Series with Yuchun Lee

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Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando.

“The end objective of every organization is to make sure that in every opportunity the company has to engage with the client, the message that you deliver must be relevant to the end consumer or else they will filter it out.”

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