Technology has empowered customers – in both the consumer and business worlds – with greater access and transparency to information and raised their expectations for relevant communications, superior service, price and delivery. For this reason, contracts, as the foundation of commerce, take on a more powerful role in enabling enterprises to achieve Smarter Commerce by aligning their commercial processes around their customers. Companies with strong contract management practices are more likely to capture revenue opportunities, have better relationships with their customers and vendors, and actively enforce compliance and mitigate risks.
To learn more about how enterprise sales leaders can benefit from automating the sales contract process, IBM will be hosting a webinar on November 6 that will include a presentation from Allergan detailing the journey the company has taken to embed Contract Management technology into every aspect of Allergan’s commercial relationships. To join the webinar, register at bitly.com/ShF0Pq
Unica announced the addition of innovative social media marketing capabilities today. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook applications. This enables marketers to gain insights on application usage and users including details from the […]
Today, I had the opportunity to present at MobileCON on “Making Commerce Mobile: Strategy and Trends of Mobile Commerce.” The session included a lively discussion, and so I thought I’d capture that for other communications service providers (CSPs) that were unable to attend. The focus of the discussion was on how businesses can provide a […]
Today, Google announced that marketers will no longer be able to analyze Google clicked natural search terms for any user who is logged into one of their many solutions; mail, photos, blogs, documents, etc. The search term of these authenticated user clicks will be encrypted. To enable the encryption, Google will redirect users to a […]