The Supply Chain delivers 27 candy corns for each and every American

The following is a guest blog by Brad Loetz, President, REMEDI Electronic Commerce Group. In 2011, 35 million pounds of candy corn were produced for Halloween, equating to 9 billion pieces – or 27 pieces for every person in the U.S., that’s a lot of candy corn!  Consumers spent $2.2 billion on Halloween candy in […]

Making Their Lists and Checking Them Twice

Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of you have at least begun researching what you’ve going to give your loved ones. My […]

Why Leading Marketers Outperform – and – Linking Insight to Action for Online Data

Less than a third of companies responding to IBM’s 2012 Marketing Survey are using their online data to target or syndicate one-to-one offers and ad messages. The ones that do, for example, syndicate display advertising using online data outpace their competitors financially. This is one of the many pieces of insight that will be reviewed […]

Friday Interview Series with Liz Strauss

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Liz Strauss, Founder of SOBCon, during the Smarter Commerce Global Summit 2012 in Orlando. [tubepress video=”_-Suf2cMrsI”] “People often start out blogging straight-forward information. And information is useful, but information is all over the internet. Blog your experience of the […]

Postcard from Paris: Shaping the Future of Marketing

I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business leaders, marketers and technologists are gathered in Europe, to attempt to shape the future of marketing. […]

Writing the History of Marketing

By Surjit Chana   When did the discipline of marketing begin? A scholarly approach to marketing has been pre-eminent throughout the 20th century, with the University of Pennsylvania offering a course in ‘The Marketing of Products’ as far back as 1905. Farther back in time, France saw the birth of press advertising – an innovation that […]

B2B Integration: The Infographic

An integrated supply chain is just as important to meeting customer needs as marketing and sales operations.  Supply chain innovation, which often relies heavily on the broader ecosystem of partners and suppliers involved in the process, ensures that companies can deliver the brand experience customers are expecting. If you are committed to building a customer-focused […]

An Ecosystem for Analyzing Customer Experience

Eric Peterson of Web Analytics Demystified said it best: “Online, no one can hear you scream.” Last week, Eric made this point abundantly clear during our webinar on Avoiding Blind Spots in Digital Analytics.  His point was compelling and illustrative, as it spoke to the struggles digital marketers encounter with gaining total clarity on their […]

Take your orders to the next level: going beyond catalog-driven Order Management

Recently, I wrote about the trend toward catalog-driven order management for communications service providers (CSP’s), being driven largely by their desire to achieve Smarter Commerce. Smarter Commerce helps companies better manage their value chain – including buy, market, sell, and service processes – through a customer-centered approach, increasing revenue and loyalty.  Catalog-driven order management puts […]

Friday Interview Series with Bryan Kramer

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Bryan Kramer, President & CEO, Purematter, during the Smarter Commerce Global Summit 2012 in Orlando. [tubepress video=”5jASi1OWt8M”] Quick 101 on social listening. “Social listening is the kind of thing that really you get out of it as much as […]

Commerce Changes When Online and Offline Collide

Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate. What would have seemed precious and arcane just a few years ago—using Twitter to share and somehow augment your experience of […]

Building Long-Term Value with Social Media

The following is a guest blog by Buell G. Duncan, Vice President, Marketing, IBM Software Group. What does it mean to create a favorable selling environment using social media? Recently, I had the opportunity to discuss that very topic at DMA2012 in front of a crowd of some of the savviest and most sophisticated marketers […]