Join the #GetRealChat Conversation – Whirlpool’s Jacques Leroy and IBM’s Jay Henderson

In the $120 billion global home appliance industry, social networks are the main source consumers turn to for brand information.  Whirlpool Corporation is taking advantage of this trend by developing new marketing programs that deliver content and communications relevant to each consumer.   During the IBM Smarter Commerce Summit 2012 – Orlando, Whirlpool’s Senior eCommerce Manager […]

Take a lesson from the brick and mortar world…and dialogue with your customers online

Following is a guest post from Paul Becker, CEO of Pinpoint Systems Corporation. You can learn more about Pinpoint at IBM’s Smarter Commerce Global Summit 2012 Orlando. In the brick and mortar world, when a potential customer is browsing the store they typically are approached by a sales associate who helps them find what they […]

The Conditions for Successful Marketing…

The Olympics and Paralympics Games are a terrific way to see athletes at their very best.  What always interests me are the finals for individual sports, where winning  gold invariably boils down to intangibles: mental toughness, a burning desire to win, an almost super-human pain threshold to go that little bit extra to carry the […]

Friday Interview Series: Maria Winans

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Maria Winans, Vice President, Worldwide Software Industry Solutions Marketing, during the Smarter Commerce Global Summit 2012 in Madrid. “We are really looking at opportunities in the marketplace to integrate our offerings (capabilities) and bring solutions to market to the […]

Fast Four: Catching Up with Craig Hayman

1. So, what’s bringing you to the Orlando Summit? The best part of this event is the opportunity to talk directly to our customers about what they’re experiencing in the market. Business has always been about serving the customer. But we’re living in a time when customers are rewriting the rules of commerce. The most […]

Want to Scale Social Messaging? Get Your Customers’ Help!

The social space is getting so crowded that brands have to work DOUBLY hard to achieve any kind of traction in social messaging. How do you develop awareness around your product or service when the stream is so busy you can’t get a word in edgewise? Here’s one often-overlooked resource in amplifying your message online—consumers.  […]

Welcome to the Era of the Chief Executive Customer

by Deepak Advani, IBM Vice President, Business Analytics Do you remember when you bought your first e-reader?  Was the decision influenced by a digital or TV ad? Or did someone you trust, perhaps a family member or colleague at work, offer you advice and perhaps a quick demo of their device? How fast was the […]

Commerce zone launched on developerWorks

I am pleased to see the launch of the Commerce zone on developerWorks for B2B & Commerce products and solutions. IBM developerWorks is the industry-leading and award-winning technical resource and professional network for the developer community. Four million developers, IT professionals, and students in 195 countries use developerWorks each month to learn about advances in […]

Virtual Platforms Elevate Event Marketers

Following is a guest post from Eric Vidal, Director of Product Marketing for Event Services at InterCall. The Intercall team will be exhibiting their solutions at IBM’s Smarter Commerce Global Summit 2012 Orlando. Virtual environments and events are rapidly redefining the role of event marketers and event planners.  Where once their focus was primarily on […]

Quick Three: Catching Up with Jay Henderson

1. Have you ever been to Orlando? What is your favorite memory of it? Yes, I’ve been to Orlando many times – It seems to be a popular destination for conferences. I’ve also vacationed there with my family several times.  My favorite memory of Orlando is when I took a behind-the-scenes tour of the Disney […]

Just another ‘day in the life’ of the deja mi team

We are very excited to have deja mi sponsoring The Lounge onsite at the Smarter Commerce Global Summit in Orlando this fall. The innovative app is going to let our attendees share their own experience at the Summit, which made us wonder, what would the deja mi team post if they were to capture a […]

Tennis and Technology Hit the Courts at the US Open

by Rick Singer, VP, Sponsorship Marketing, IBM The end of summer brings one of the most popular global sports events of the year — the US Open. More than 700,000 fans are expected to attend the matches at the USTA’s Billie Jean King National Tennis Center in  Queens, making the US Open the most-attended, single sports event in […]