July 30, 2012 | Written by: Maria Winans
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Once again, it’s time for the Summer Olympics and who among us hasn’t dreamt at some point of how it must feel to win a gold medal? While we as fans are sitting in the comfort of our homes enjoying the pageantry, the sportsmanship, and the utter spectacle of the games, you can bet that the networks, the cable providers, and the athletes themselves recognize that the Olympics—along with the vast infrastructure that makes it possible—equals big business.
We at IBM recognize that few things ignite our collective passions quite like competitive sports. We’re working with some of the top names in sports to help them deliver a better, more compelling, more personalized experience to fans and businesses everywhere. Learn more in this new PDF for Smarter Commerce.