My phone, my life: getting inside the consumer’s pocket

By Marcel Holsheimer Marketing Executive, Worldwide Demand Generation, Enterprise Marketing Management IBM Sales & Distribution, Software Sales The IBM Smarter Commerce Global Summit 2012 – Madrid is now behind us, and I wanted to review one of the main themes we explored during the event:c how industry changes are affecting business and retail communities around […]

Saying Adios to Madrid: Reflections on the Digital Lifestyle

I spent the better part of last week in Madrid at our Smarter Commerce Global Summit and as usual, I found myself on the flight home thinking about what I’d learned from my colleagues, clients and partners. Smarter Commerce, when reduced to its very essence, comes down to strategically investing in technology in order to […]

The Marketing Transformation at First Tennessee Bank

It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example. Like companies in many industries, First Tennessee’s marketing programs lacked relevance to the customer. They were poorly integrated and slow. Leads went […]

Friday Factoid: May 25

53% of consumers who follow brands on social media buy more from retailers with whom they have had constructive online engagements, 13% say they buy significantly more. Retailers seeing the largest gains in brand advocacy are those that know how to reach their customers and how to provide them with a personalized experience. See how […]

Fast Four with Craig Hayman

1. So, what’s bringing you to the Madrid Summit? Last fall I had the honor of delivering the opening keynote address at our very first Smarter Commerce Global Summit, which was held in San Diego. I guess the feedback from attendees was pretty good because I’m doing the same thing in Madrid. This time, I’m […]

Fast Five with Jay Henderson

1. What’s bringing you to the Madrid Summit? The IBM Smarter Commerce Global Summit where I’ll be speaking at the “How Cross Channel Customer Profiles Enable Smarter Marketing” session, on Tuesday, May 22nd.  I’m also spending time manning the peds in theSolutionCenter – showing people our portfolio of marketing technologies and explaining the “hot topic” […]

Fast Five with Yuchun Lee

1. So, what’s bringing you to the Madrid Summit? To get a first-hand sense of our global customers, check out their progress, their challenges, and their successes.  2. What are you most looking forward to at the Madrid Summit? It’s always exciting to hear the MSA contestant presentation as well as connect with customers who […]

A little bit about our Madrid sponsors: Purple Square Consulting Ltd

1. Please provide your boilerplate/company description. Purple Square Consulting Ltd is a specialist marketing, data and technology consultancy whose primary objective is to assist our clients to define and build the most appropriate solutions to deliver their CRM and marketing objectives. Our focus is on the application of IBM technologies within the marketing domain, specifically […]

Live with Todd Watson: Mike Rhodin On Insight-Driven Computing

by Todd Watson E-Relationship Manager, SWG Web Presence IBM Software Group, Marketing Todd Watson writes, “[Mike] Rhodin’s talk was entitled ‘Transform Your Business Around the Customer,’ again with the central theme of theSummitthat if more businesses wanted to keep theirs, they would increasingly have to pivot their business around customer needs. Rhodin indicated that he […]

From Madrid – Increasing Marketing Effectiveness in the Midst of Generation C

As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, providing a rich and in-depth conversation surrounding best practices for marketing effectiveness. During the Marketing Innovation […]

11 Tips To Uncover Email’s True Reach – Part 2

In the first part of this blog I tried to introduce a concept hat I’ve borrwed from social media, specifically Klout: reach. My focus is email marketing so I wanted us to think about email in terms of the channels it crosses and the breadth of people a single email can influence, so I’ve dubbed […]

Fast Five with Alisa Maclin

1. So, what’s bringing you to the Madrid Summit? In February, I spoke at the IBM Executive Summit 2012 inMacau. I talked partly about the acceleration of change, particularly driven by social and mobile technologies, and while my comments were focused on the Asian markets, I see the same patterns all over the world. For […]