Insights from a global study on Supply Chain Management

As the rising trend of globalization continues to change commerce in the 21st century, many organizations find themselves having to reconsider the way their supply chain operates. With this in mind, IBM conducted the Global Chief Supply Chain Officer Study. Based on face-to-face interviews with 393 supply chain executives from across the globe, the study’s […]

Deloitte 2011 Global CPO Survey Enlightens Empower Attendees

Brian Umbenhauer, principal, supply chain and operations at Deloitte Consulting, delivered a valuable keynote around his firm’s inaugural 2011 Global CPO Survey. The results focused on CPOs and senior procurement executives globally, providing a targeted view of their perceptions, price volatility concerns, technology enablement, supply management security, talent and infrastructure, development and level of alignment […]

Empower Kicks Off With Global Customer Success and Analytics Keynotes

Following Emptoris CEO Patrick Quirk’s welcoming keynote yesterday, which offered a look back over the last year—including the growth of Emptoris through strategic acquisitions of Rivermine and Xcitec and the introduction of Emptoris Suite V9—Susan Lasecki-Coiro, head of global supply chain strategy and performance at Anglo American, took the stage to share reflections on Anglo […]

The Case for Radical Simplicity in a Complex World

When did it all get so complicated?  That’s what I asked myself over the weekend as I was thinking about the current state of online marketing. Think about it: how many times have you, a marketing expert, found yourself shaking  your head (or your fist) in frustration as you tried to make sense of your […]

Google Making Search More Secure

Today, Google announced that marketers will no longer be able to analyze Google clicked natural search terms for any user who is logged into one of their many solutions; mail, photos, blogs, documents, etc. The search term of these authenticated user clicks will be encrypted. To enable the encryption, Google will redirect users to a […]

Smarter Commerce Successes – First Annual Smarter Commerce Awards Winners Named

Last month, IBM held the first annual Smarter Commerce Global Summit in San Diego which was designed to help business and IT leaders chart the path to Smarter Commerce in a rapidly changing social and digital commerce landscape. The Summit provided attendees with insights and approaches on how to connect and accelerate the entire commerce […]

Strength in Numbers: IBM Named a Leader by Independent Research Firm

Forrester Research, Inc. has just published its long-anticipated report, The Forrester Wave™: Web Analytics Q4 2011 and we at IBM couldn’t be happier with the results. IBM was not only named a leader, but we received the highest scores of any vendor for both current offering and strategy—including the highest score (and the highest score […]

Telecom Cramming – Customer HCA Profiled in CIO Magazine

Working in marketing, I have the pleasure of hearing our customers’ telecom management stories first-hand.  Many of these stories never cease to amaze me, from paying for cell phones of employees that left the company years ago to finding a slew of unauthorized charges on their invoice (a.k.a. “cramming”).  Cramming has been an issue for […]

IBM’s CMO Study and Gaining Big Competitive Advantage

This time last year, IBM had just purchased Unica. It’s hard for me to believe that it’s already been a year. What comes to mind as I write this post is that I am truly in awe of IBM’s ability to leverage its size to mobilize and execute on big ideas as well as its […]

Getting Started and Accelerating your Smarter Commerce Journey

Wow – I can’t believe it’s been six months since we launched Smarter Commerce to help our clients transform to meet the needs of empowered customers.  The response from clients in every industry we serve and in every geography we work has been truly incredible. As I discussed at the recent Smarter Commerce Global Summit, […]