Get her to the church on time … with everything she needs, simply, quickly and affordably

Summer means wedding planning, and any soon-to-be bride knows this is no small task. David’s Bridal knows it too. A leading e-Commerce retailer specializing in online marketing and sales of “everything wedding” – from dresses to invitations to those all-important reception keepsakes, David’s has used IBM’s Smarter Commerce and analytics capabilities to make sure the only crying takes place at the wedding itself, never in preparation for it.

Smarter commerce starts with better understanding the customer, and that’s where analytics come in. “The more we know about the bride, the more we can help her,” said Jerry Baklychi Director, Interactive Technology for David’s Bridal Corporation, “When we upgraded our Website, traffic increased 20 percent, and with the additional page visits, we were able to use analytics to better understand what our customers were looking for and finding most valuable. This enabled us to better provide them more what they want and need through the improved Website.” That’s smarter commerce benefits for both David’s Bridal and its customers.

Moving beyond traditional reports that provide no guidance on important trends, outliers or customer behavioral anomalies, David’s can now analyze  significant traffic, visitor and conversion trends to help improve conversions to sales and enhance visitor engagement.  Then, David’s can convert this new insight into  commerce and merchandising capabilities that  automate and create  more intelligent offers for  customers. For example, buying a wedding dress is a two-step process, but IBM’s Smarter Commerce cross-channel capabilities allow future brides to shop on the Web and save their choice, use their Smartphone to order the dress after they’ve showed it to mom, and arrange make alterations and in-store pick arrangements through a call center. .

There’s an old saying that after paying for a wedding, the only thing a father has left to give away is the bride. Smart retailers like David’s Bridal are taking a smarter approach to marketing and selling takes a lot of the stress out of wedding planning, and that makes it a little easier on dad and everyone else involved.

Share this post:

Add Comment

Leave a Reply

Your email address will not be published.Required fields are marked *


I’m so glad that the inetrnet allows free info like this!



More Articles Stories

Friday Factoid: April 27

Data from Nielsen’s Global Online Consumer Survey revealed that 90% of online consumers trust recommendations from people they know, 70% trust the opinions of strangers. Customers are increasingly willing to make purchasing decisions based on reviews from people within their online networks. Companies need to change how they serve these consumers with Smarter Commerce.  

Continue reading

Smarter Commerce: The Next Great Battleground For Retail

Ninety percent of consumers trust the recommends of friends and family.  Seventy percent trust recommendations from other consumers.[1]  But, only 18% trust the recommendations of retailers and manufacturers.[2]  Worse yet, consumers’ instant access to the opinions of other consumers is extensive.  By the time the numbers are all in, the worldwide smartphone market is expected […]

Continue reading

Update from Madrid: Asking Businesses “What If?”

I’m in Madrid at the Smarter Commerce Global Summit and have just wrapped up my keynote speech. I thought I’d take this opportunity to share some highlights with you. In composing my thoughts, I came across the work of Sandra Ball-Rokeach, a professor at the Annenberg School for Communication and Journalism at the University of […]

Continue reading