2011 Holiday Readiness (Part 3) – A different picture emerges for the UK. . .

IBM recently published an online retail readiness report for the UK similar to the one for the US. While there is just as big of a push at the end of the year with big promotional days like Mega Monday (Cyber Monday in the US), the report brought to light some different trends that have been emerging so […]

e-Commerce Strategies: When B2B and B2C Collide

This just in… B2B buyers are demanding rich online experiences, more real-time information, the ability to share knowledge with fellow buyers and the chance to make faster decisions.  This new playing field has many businesses looking to toss aside their outdated B2B approach in favor of proven techniques from the world of B2C e-commerce – […]

When It’s Time to “Hit The Books” Cengage Uses Smarter Commerce to Turn Digital Texts Into the Best Target

Year after year, college students are aghast at the paltry price they are offered when they go to sell back their books at the end of a quarter or semester. Cengage Learning uses IBM Smarter Commerce to present a pleasant alternative for both these higher education students as well as in the K-12 range through […]

Is your m-Commerce Strategy Ready for the Empowered Consumer?

Today’s empowered consumer is using web-enabled mobile phones to drive new levels of interaction with retailers. In this new mobile world, consumers want freedom, specifically the freedom to shop when and where they choose while receiving a consistent, relevant and timely interaction with their favorite brands, regardless of the channel they decide to use. The […]

Don’t be that guy! Falling for this one could be embarassing!

I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject line was “Domain Notification: ADMINISTRATOR – UNICA ON DEMAND This is your Final Notice of […]

Get her to the church on time … with everything she needs, simply, quickly and affordably

Summer means wedding planning, and any soon-to-be bride knows this is no small task. David’s Bridal knows it too. A leading e-Commerce retailer specializing in online marketing and sales of “everything wedding” – from dresses to invitations to those all-important reception keepsakes, David’s has used IBM’s Smarter Commerce and analytics capabilities to make sure the […]