On Your Mark(s) to MIS with First Tennessee

As 80s hair band Europe once crooned, it’s the final countdown. With the Marketing Innovation Summit mere days away, we’re putting the final touches on our eagerly anticipated event…and speaking of eagerly anticipated, we’re pleased to be joined by Dan Marks, CMO of First Tennessee, one of this year’s Marketing Success Award finalists (along with […]

Email, Mobile & Social Benchmarks for Q1 2011

Now that we’ve officially closed the books on the the first quarter of 2011 we can look back, in that 20-20 hindsight kind of way, and measure the world retrospectively. We’re very pleased to present our findings across Email, Mobile and Social platforms, markets and environments. Marketers will be happy to see important and eye […]

Ready, Set, Go!

We’re busy getting ready for next month’s Marketing Innovation Summit (MIS), which I like to think of as a “must-attend” event for marketers…and speaking of marketers, I recently had the distinct pleasure of conducting a nice lil’ Q&A with a talented marketer, Melissa Hays, director of global consulting at Acxiom, one of the leaders in […]

The Sunsetting of IBM SurfAid Analytics

Many of you who have followed the evolution of Coremetrics will remember that in 2006, we acquired IBM’s SurfAid Analytics Business. Then last year, IBM acquired not only Coremetrics, but Unica as well. Fast forward to 2011 and we’re focused on bringing together the best of Unica and Coremetrics products into IBM’s next-generation analytics platform. […]

Charting a Course for the Future of Marketing at MIS 2011

Next month (May 2-5), Unica’s user conference comes to Boston.  MIS 2011 is shaping up to be an exciting event with great content, industry experts, and of course a terrific roster of Unica customers. This year, I’m hosting a new track on the MIS agenda titled Next Generation Marketing.  This track will explore marketing trends, […]

The Continuing Saga of Mail.com

The transition of Mail.com from AOL to United Internet continues to be problematic. We’ve heard from end users now about an alarming trend that negatively affects email marketers. It appears that Mail.com is issuing a hard bounce for valid email addresses. Marketers who follow best practices and remove hard bounces (5.x.x permanent failures)  on the […]