Ad Testing, scheduling and more in Coremetrics Search 9

Today, we launched Coremetrics Search 9, a major upgrade to our PPC management solution. We’re very excited with the new features, which our great clients have requested. Here are some of the new capabilities:

Ad A/B Testing

Search marketers battle daily to stand out from the crowd with ads that maximize sales and conversions. They need to identify winning ads confidently and early to avoid wasting impressions.

The new ad A/B testing capability automatically specifies when enough data has been collected to declare ad winners and losers. Now, search managers can pause, delete or edit under-performing ads early enough to increase return on their ad spend.

 Ad A/B Testing in Coremetrics Search 9

           (click for full view)

Ad Scheduling

Many search advertisers regularly create, change and stop promotions, which require constant search ad updates.  Search engines do not support future ad activation or pause.

With the new ad scheduling features, clients can schedule ads to automatically activate and pause at any time in the future. Now you don’t need to set your alarm to wake up at midnight to activate a bunch of ads on each search engine. In fact, you can save up to 10% of your budget by suspending ads during down times.

Ad Scheduling in Coremetrics Search 9

           (click for full view)

@MHamiltonBailey from Hanover Direct says that “synchronizing ad creatives with the promotional and circulation calendars of five individual brands has long been our Achilles heel, and Search 9’s scheduling feature vastly simplifies the administrative burden associated with maintaining a dynamic ad inventory.”

The new release includes additional features, and I invite you to learn more.

Coremetrics Search is different from other search tools out there because it’s built from the ground up as fully integrated with the Coremetrics Continuous Optimization Platform. As such, it offers unique benefits to practitioners and managers, such as full attribution support, keyword recommendations on proven terms, cost-effective search user retargeting and more. Here is a blog post that goes through these and other platform-based benefits.

Which features are most important to you in a search management application? Please use the comments section to share your thoughts.

Share this post:

Share on LinkedIn

Add Comment
One Comment

Leave a Reply

Your email address will not be published.Required fields are marked *

Mudi Mustapha

That’s perfect insight to save on Ad spending.

More Articles Stories

What’s a Store Anyway? The Rise of the Mobile Shopper

Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?” Not that long ago, it would have been clear that a store is where you go when you want to buy something. Obviously […]

Succeeding Today Takes an IT and Marketing “Odd Couple”

Today IBM is unveiling its latest “State of Marketing” study, which surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news continues to place the spotlight on a topic that is critical to any business looking to succeed in the era of the multi-channel, empowered consumer. And in order […]

The Marketing Transformation at First Tennessee Bank

It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example. Like companies in many industries, First Tennessee’s marketing programs lacked relevance to the customer. They were poorly integrated and slow. Leads went […]