Online-marketing optimization is a team sport!

I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry. We have been so silo’d that, for example, even something as adjacent to web analytics as audience measurement and its vendors (i.e. the comScore, Hitwise, Compete of the world) […]

Feb 18th, Webcast on Top 5 Changes to Search Marketing in 2010

Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. to optimize ranks for SEO, and to optimize bids for PPC. What could be so hard about that? But insiders know that search is quite a multi-dimensional problem. It requires them to weigh keywords, ads, budgets, bids, currencies, targeting, landing pages, […]

Recipes for Web Analysis – Podcast with Beyond Web Analytics

So much has been written about the little world of web analytics, that it is getting increasingly difficult to come up with useful new contributions. But the Beyond Web Analytics trio, Adam Greco, James Dutton, and Rudi Shumpert, managed to do just that. Their series of podcasts featured the who is who in web analytics, […]

Fans, friends, and the sad Super Bowl ad

Last Sunday, I watched the New Orleans Saints win the Super Bowl. It was a terrific game – well deserved for a team and a city that have experienced so much grief. Of course, part of the national attention was reserved for the super bowl TV ads. And of course, this year – just like […]

The [Sad] Face of the New Marketer

It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg BusinessWeek Research Services. Why is it sad? The study shows just how untenable the lives of marketers […]

Social media analytics: Your top-10 questions

The Social Media Analytics webinar I’ve had this week with the AMA was a great success, generating a lot of interesting questions (you can review the webinar recording here). As a follow up, I wanted to share ten key questions and answers from the event. I regard this as critical information that anyone venturing into […]

Opening the floodgates: What the need to measure social media says about us

  Yesterday, Alli Libb of the American Marketing Association and I hosted a webinar on Social Media Analytics (recording available here). The meeting drew over 1,400 marketing professionals who not only listened to the presentation, but also participated in a lively Twitter conversation about it (follow @coremetrics and join the discussion).   All of this excitement […]