By Jeremy Worrell on 8 March, 2019

A Beginner’s Guide to IT Marketing

“IT marketing” sounds like a very unusual discipline. Historically, the best-equipped CIOs had analytical backgrounds, and many were natural introverts. Self-promotion may not have come naturally, and where it did it may still have been ineffective. But (as I often claim) the IT function is in a slow fight for survival. Winning means adapting to […]

Continue reading