CMO's Studio

Tim Pauwels over zijn weg naar Wimbledon 2019

Mijn weg naar Wimbledon werd werkelijkheid met mijn selectie om als lijnrechter te arbitreren op de 2019 kwalificaties. Dit kwam volledig onverwacht. Heel veel arbiters willen dit graag bijwonen. Dat ik, als Belg, gekozen werd om in dit schaakspel een pion te spelen was een fantastische ervaring. Het geeft je ook de kans om alles […]

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Will AI and Machine Learning really make the difference in marketing?

You can’t discuss marketing today without the conversation turning to artificial intelligence (AI) or machine learning (ML). Once touted as the silver bullet for data collection, analysis and customer service, smart marketers are already using the underlying technique to enhance human intelligence. Artificial intelligence (AI) continues to tempt marketing professionals. As marketers, we are driven […]

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Vying for telecom customers: conversion times 3 with AI

Mijn weg naar Wimbledon werd werkelijkheid met mijn selectie om als lijnrechter te arbitreren op de 2019 kwalificaties. Dit kwam volledig onverwacht. Heel veel arbiters willen dit graag bijwonen. Dat ik, als Belg, gekozen werd om in dit schaakspel een pion te spelen was een fantastische ervaring. Het geeft je ook de kans om alles […]

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Technology makes Saint-Nicholas’ work easier

My daughter Clémence is both nervous and excited by the perspective of Saint-Nicholas arriving with her presents. She posted her wish-list in a letter to him in Spain. What she doesn’t realize is the pressure her expectation generates in the supply chain. As an Industry Solutions Executive at IBM I mainly work with retailers and […]

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Chocolate – much more than a matter of good taste

Whenever there is a moment to celebrate, or when we want to show our beloved ones our special attention – no doubt, tasty chocolate is the first and best choice. These high quality cacao products may be made in Belgium or the Netherlands. But an extensive chain of production and processing precedes the final product. […]

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Struggling with Artificial Intelligence?

  Wondering how Artificial Intelligence (AI) really works? Do you feel like it is just a black box which, when asked, magically comes up with an answer? Do you trust the so called “black box”? Recently this article appeared in the dutch newspaper The Telegraaf about Ethics and AI. It touched the discussion on how […]

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Global C-suite Study: Mandate for Marketing

The current and future consumer expects a highly personalized experience. This is apparent from the recently published Global C-suite Study by IBM, including a number of relevant results for the Chief Marketing Officer. The combination of design thinking and emerging technology can help the CMO address changing customer needs and other market factors. The CMO […]

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Marketing in the Dark – Dark Martech

Without a shadow of a doubt, marketing and technology go hand in hand. New technologies support marketing in relationship management, lead generation and many other aspects. This has led to a rise in investment of marketing technologies (martech) in the past years. This growth of investment in technologies has led to a surge in the […]

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Marketing in the Dark – Dark Social

Tracking dialogue and gathering data from this for useful insights is at the heart of marketing nowadays. According to a recent research by IBM and Econsultancy, the vast majority of companies believe they have a good idea of their brand in the social dialogue. However, this same study also shows that these companies are overestimating […]

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