Hack Belgium: my contribution to tech, talent and social benefit

The value of hackathons is not to be underestimated. The vibe is on the one hand comparable to my daily work as Senior Consultant and Project Manager at IBM, and at the same time so different. The atmosphere is relaxed and informal, but everything happens at a high pace with a strong focus on the […]

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Marketing in the Dark – Dark Martech

Without a shadow of a doubt, marketing and technology go hand in hand. New technologies support marketing in relationship management, lead generation and many other aspects. This has led to a rise in investment of marketing technologies (martech) in the past years. This growth of investment in technologies has led to a surge in the […]

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Future of the Fourth Industrial Revolution will be powered by the Cloud

It is no longer science fiction – the fourth industrial revolution, or Industry 4.0, is already upon us. A convergence of new technologies including robotics, AI, 3D printing and the IoT, all powered by the cloud and edge computing, is transforming the way we do business. Much the way the Internet, mobile and the PC […]

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International Diabetes Federation Europe and IBM partner in ‘augmented research’ for insights into patient care

For years, diabetes has grown at an alarming rate. According to the World Health Organization, there are now 60 million people with diabetes in Europe alone. In preparation for World Diabetes Day 2017, the European branch of the International Diabetes Foundation (IDF Europe)* decided to investigate how to improve diabetes care in Europe through their […]

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Marketing in the Dark – Dark Social

Tracking dialogue and gathering data from this for useful insights is at the heart of marketing nowadays. According to a recent research by IBM and Econsultancy, the vast majority of companies believe they have a good idea of their brand in the social dialogue. However, this same study also shows that these companies are overestimating […]

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The ecosystem platform as business model

The power of data driven business architectures Over the past generations, technology has gained greater importance in driving the success of organizations. In this, business architectures have evolved to support the leverage information technology can bring to optimize operations. Automation brought efficiency in back office processes, as well as enabling to scale individual business initiatives […]

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Partnership creëert intelligente cloud

  De IT-omgeving is in toenemende mate een combinatie van uiteenlopende clouddiensten, aangevuld met on-premise systemen. Softwarematige intelligentie en automatisering helpen om de meeste waarde uit zo’n hybride landschap te halen. Voor IT-dienstverleners schept dit nieuwe kansen. Neem het Belgische NRB, dat de klant een uniek self-service cloud-brokerage platform biedt en bovendien helpt om het […]

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Marketing In The Dark – Dark Data

Get Insights from the dark data to be more effective, efficient and achieve customer success. Nowadays, organizations possess lots of data. Much of this data is so-called dark data. Dark data is data that is hardly being analyzed, let alone used to improve decision making. A recent study of IBM and Econsultancy shows that 88% […]

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Intelligent real estate

The transformation in the real estate sector extends much further than greater sustainability and ease of use. In future, the most important change will be that buildings will be used for multiple purposes and multiple users. It is a development that is driven by increasing scarcity, intelligent technology and putting the emphasis on the human […]

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