Joanna Peña-Bickley

Reinventing Retail Service for Shoppers on the Move

In a Darwinian retail marketplace that demands the survival of the fittest, individualized service is a differentiator and a competitive advantage. Unlike the traditional definition of service, when a hotline and a store greeter might suffice, today’s uber-ization of every industry means that the last best experience that anyone has anywhere, becomes the minimum expectation […]

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Reinventing Time on the Move

Drivers spend an average 46 minutes a day at the wheel, negotiating congestion, gridlock, and parking woes, while feeling disconnected from their smart phones, causing the serious new phenomenon of #FOMO – a fear of missing out. In their increasingly connected lives, drivers expect more on the go, which we see as an opportunity to […]

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