Data Analytics

Revealing the ‘Hidden Figures’ of STEM

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Watch this short video on the making of the inspirational, Hidden Figures, a movie based on the acclaimed book of the same name that chronicles the early lives of three remarkable African American women who helped NASA calculate man’s first orbital flights around Earth.

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IBM & NASA: Working Side-by-Side to Land on the Moon

This Saturday, July 20th, is the 50th anniversary of one of humanity’s greatest technological achievements: landing people on the Moon, and subsequently returning them safely to Earth. In 1962, President John F. Kennedy challenged Americans to reach the Moon by the end of the decade, and in 1969 an extraordinary collaboration between the public and […]

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Making the Case for Gender Affirmation Benefits

One of the hardest conflicts a person can face in life is when the gender they were assigned at birth differs from the gender they identify with. The burdens posed by gender transitioning including changing birth certificates, medical procedures, and altering ways of speaking, walking and dressing can be truly daunting. A person transitioning may […]

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Medicine and the Message: Consumer Engagement and the Power of Nontraditional Data

The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use […]

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