Data Analytics

Revealing the ‘Hidden Figures’ of STEM

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Watch this short video on the making of the inspirational, Hidden Figures, a movie based on the acclaimed book of the same name that chronicles the early lives of three remarkable African American women who helped NASA calculate man’s first orbital flights around Earth.

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Medicine and the Message: Consumer Engagement and the Power of Nontraditional Data

The journal Health Affairs estimates that the U.S. spends nearly $500 billion annually on pharmaceutical treatments. Focusing on clinical value alone isn’t enough to meet business growth targets — customer experience plays a critical role in long-term brand success. But experience doesn’t occur in isolation: To win trust and boost spending, pharma brands must use […]

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Celebrating a Historic First: Augusta National Women’s Amateur

First held in 1934, the Masters Golf Tournament is played each spring in Augusta, Georgia. It’s an event steeped in history and tradition, hosted by the world-famous Augusta National Golf Club and with the winner receiving a coveted Green Jacket. For over 20 years, IBM has been a proud partner of the Masters, pioneering the […]

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Celebrating Neurodiversity

World Autism Awareness Day ushers in a month of heightened awareness of neurodiversity issues at the national and global levels. As the neurotypical population seeks to increase its understanding of issues related to Autism Spectrum Disorder (ASD), it is important to recognize and appreciate the diversity within the ASD community. Individuals with ASD or other […]

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