Jeff Schultz, Executive Managing Director – Industries, Box Inc., & Jade McQueen, Managing Director, Media & Entertainment, Box Inc.
Jeff Schultz (Executive Managing Director, Industries, Box Inc.) and Jade McQueen (Managing Director, Media & Entertainment, Box Inc.) talk to IBM’s Robert Schwartz about orienting around client goals, turning use cases into features, and treating competitors as frenemies. Introduction 0:28 Jeff’s background and role at Box 1:59 Jade’s background and role at Box 4:01 Going […]
IBM’s Robert Schwartz talks about entrepreneurship, creativity, marketing, and finding talent with a panel of digital founders: Ita Ekpoudom, Founder and CEO, Tigress Ventures Josie Hines, COO and co-founder, Art Frankly Aaron Nicholson, co-founder, Studio Transcendent Introduction 0:55 Panelist introductions 3:55 Aaron: AR/VR tech adoption “won’t be as viral” as mobile and social 9:03 What […]
Cemex CEO Fernando Gonzalez talks to IBM’s Robert Schwartz about the digital transformation process: setting goals, maintaining the narrative, and engaging partners. Introduction 1:40 Digital transformation focused on the market 5:05 Opening customers to new offerings by providing basic services first 8:19 Why this is the time for digital transformation 9:50 Where Cemex is in […]
Chobani Chief Creative Officer Leland Maschmeyer talks to IBM’s Robert Schwartz about distilling creative processes into business-ready design thinking. Theme music by Andrew Atkin & Michael Simonelli of Full Stop Art.
At the USOpen.org lab, Kirsten Corio (Managing Director, Ticketing & Digital Strategy at USTA) and Noah Syken (VP Global Sponsorships, Sports and Entertainment and Client Programs at IBM) talk to Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about sports-event marketing and promoting the US Open experience with social, mobile, and emerging […]
Digital transformation. You probably hear these words on a daily basis and are thinking, “More on digital transformation? Really?” But hear me out. Digital transformation isn’t the future; it’s the here and now. As a VP at a leading manufacturing company said, “If you do not have [digital transformation], you are out of the game. […]
Nick Johnson (SVP Digital Ad Sales Strategy, Turner) talks with Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about large-scale programmatic advertising, the “flight to quality,” and advice for entrepreneurial millennials. Introduction 0:34 Nick’s role at Turner 1:22 Future-proofing Turner for accelerating digital change 5:01 How the relationship has changed between agencies, […]
We are, all of us, sitting on a gold mine. For the last three decades or so, we have been collecting a treasure trove of digital information on everything from changing weather patterns to the spread of infectious diseases. We have digitized the history of the world’s literature. We track and store the movements of […]
Nick Van Amburg (VP, Ad Innovation, The New York Times) sits with Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) at the U.S. Open to discuss the importance of the user experience in media advertising. Introduction 2:33 Nick’s role in ad innovation 5:34 Improving performance by focusing on user experience 8:08 Dealing […]
We all know the role social media has played in this presidential election. Twitter, Facebook, Snapchat, and other social media tools have been aggressively deployed by the two campaigns and their supporters. But in the final stretch, it may be mastery of Big Data that will determine the next president of the United States. And […]
Storytelling has changed dramatically, yet also not all. Hayley Romer (SVP & Publisher at the Atlantic) talks to Robert Schwartz (IBM Global Leader, Strategy & Design at IBM iX) about the digital future of a 160-year-old publication. Introduction 0:34 Romer’s role at the Atlantic 3:11 The Atlantic’s mission 5:39 The Atlantic’s growth 6:46 What Romer […]
It’s Sunday afternoon, halfway through the first quarter of the big game. All the yard work is done and I’m seated comfortably next to my son, food at our fingertips, phones in hand. We’re checking real-time fantasy stats, streaming games in other markets and watching highlights from across the league. It’s the way football was […]