Culture and creativity with Kyle Wild, CEO of Keen IO

When I sat down with Kyle Wild, Co-founder and CEO of Keen IO, I wanted to start at the beginning of when he was first inspired to build a company with such a unique and powerful creative culture. He started by saying, “I was a Montessori kid.” I laughed, thinking this was a joke, but […]

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Should brands on Twitter talk like teenagers?

On May 28, a rogue account masquerading as the official Twitter presence of RC Cola (@OfficialRCCola) was suspended. The account joined Twitter in April of 2017, and had developed a following that surpassed the official RC Cola account. Recently, the account fooled its followers into believing that it was taking potshots at the Trump administration, […]

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Virtual Reality’s unlikely savior: How old school film festivals rescued the future

Film festivals are glamorous occasions for A-listers to walk the red carpet; places for independent filmmakers to get distribution deals; and, these days, they are one of the few venues for consumers to experience virtual reality films easily and in their best form. VR headsets have long been heralded as an impending revolution in interactive […]

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Can boutique streaming services survive alongside Netflix, Amazon, and Hulu?

Brick and mortar video stores are over, so what’s a cinephile to do on a lazy Friday night? Most of us turn to Netflix, Amazon, or Hulu, but film fans with obscure tastes are harder to please. Netflix and Amazon Prime have set their sights on prestigious original content, from stand-up to scripted series like […]

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The automat is our past, present and future

It’s well past noon, but it’s never a bad time to get a good lunch at Chowbotics—as long as your idea of a good lunch is a salad. A guest swipes through photos of bowls brimming with greens on the front of the vending machine affectionately known as Sally the Salad Robot, and selects the […]

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How brands can adapt to search on a user driven internet

Just two internet behemoths now command one-fifth of the global advertising market. Search results, and the ads that come along with them, matter for everyone: from loud, fast, uninhibited Silicon Valley companies like Uber, to humbler local businesses. The results platforms like Google and Facebook offer consumers are gaining trust, and often provide the final […]

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Addressing the mirrorocracy: Allyson Kapin on supporting women-led startups

What’s keeping women out of technology? It’s an issue that dogs the industry. Between 1985 and 2015, the number of women earning computer science degrees plummeted from 37% to 16%. And just 26% of professional computing jobs are held by women. To tackle this problem Allyson Kapin, a tech entrepreneur, is going straight for the […]

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Can upstart European contenders unseat Soylent?

Is anything more American than Soylent? Since it launched in 2013, the drink that seeks to meet the human body’s every nutritional need has come to serve as a shorthand for Silicon-Valley utopianism, in turn praised as an alternative to traditional “fast” foods and pilloried for taking an anachronistic view of the American food system. […]

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The end of “woke” branding

In 2004, Dove launched its Campaign for Real Beauty, an ad campaign that broke from traditional beauty advertising, which emphasizes impossibly thin, blemish-free bodies. Instead, their ads were populated by women of all shapes and colors. The campaign’s inclusive message garnered buckets of media adoration and industry awards for parent company Unilever. Dove’s viral hit […]

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Eric Berridge, Co-founder and CEO, Bluewolf, and Peter Doolan, EVP of Digital Transformation and Innovation, Salesforce

Eric Berridge, Co-founder and CEO of Bluewolf, and Peter Doolan, EVP of Digital Transformation and Innovation at Salesforce, talk to IBM’s Robert Schwartz about the partnership between Bluewolf and Salesforce, customer experience in the digital age, and the importance of organizational culture. Interview 0:00 Introduction 0:45 Eric’s role at Bluewolf 1:39 Peter’s role at Salesforce […]

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Can virtual reality convince people to believe in climate change?

Last fall a group of MBA candidates at MIT plotted to attempt the near-impossible: to convince skeptics that climate change poses an imminent threat to human life. The students aimed to inspire dialogue and collective action within communities, using seawater rise and its consequences on the lives of Miami, Florida residents as a case study. […]

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Breaking free of our addictions to persuasive technology

The attention economy of online giants like Google, Facebook, and Netflix thrives by keeping internet users plugged into a constant feedback loop of gratification. Persuasive technology collects user data through social media engagements and content interaction, building information for delivering more tailored content and advertising. This technology maximizes user attention, which is great for the […]

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