Pacesetters

Pam Wasserstein, CEO, New York Media

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New York Media CEO Pam Wasserstein talks to IBM’s Robert Schwartz about taking a magazine publisher digital, prioritizing platforms across the network, and forming audience habits.

Interview
0:04 Introduction and New York Media’s lineup
2:05 Turning a print magazine business into a digital network
3:35 Educating brand partners on innovations
5:54 NYM’s growing audience
6:59 What brings Pam to SxSW
7:37 Creative leadership
9:19 Prioritizing platform investments
10:40 Running a private and family-owned media business
13:17 Journalism’s responsibility in the current political climate
14:33 NYM’s next innovations and forming audience habits
16:31 NYM’s product development
21:10 Narrowed media bubbles

Lightning Round
18:19 Favorite band: Tribe Called Quest
18:46 Favorite non-social app: Seamless
19:06 Favorite non-phone device: TV remote
19:21 Professional influence: NYMag EIC Adam Moss
19:53 Can’t-miss inspiration source: New York Times
22:48 When you think of IBM, what do you think of?

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