Pam Wasserstein, CEO, New York Media

Share this post:

New York Media CEO Pam Wasserstein talks to IBM’s Robert Schwartz about taking a magazine publisher digital, prioritizing platforms across the network, and forming audience habits.

0:04 Introduction and New York Media’s lineup
2:05 Turning a print magazine business into a digital network
3:35 Educating brand partners on innovations
5:54 NYM’s growing audience
6:59 What brings Pam to SxSW
7:37 Creative leadership
9:19 Prioritizing platform investments
10:40 Running a private and family-owned media business
13:17 Journalism’s responsibility in the current political climate
14:33 NYM’s next innovations and forming audience habits
16:31 NYM’s product development
21:10 Narrowed media bubbles

Lightning Round
18:19 Favorite band: Tribe Called Quest
18:46 Favorite non-social app: Seamless
19:06 Favorite non-phone device: TV remote
19:21 Professional influence: NYMag EIC Adam Moss
19:53 Can’t-miss inspiration source: New York Times
22:48 When you think of IBM, what do you think of?

Subscribe to IBM thinkLeaders on Youtube!

Add Comment
No Comments

Leave a Reply

More Pacesetters Stories

Ann Winblad: Mastering the digital skills of tomorrow begins now

Founded in 1989, Hummer Winblad Venture Partners is the oldest venture capital fund to invest solely in software, giving co-founder Ann Winblad unique access to some of the world’s most successful tech start-ups before there was even something called big data. Of course, with new digital tools come new skillsets, and Winblad believes decision makers […]

Continue reading

Tom Gentile: Lessons from GE Capital’s divesture

As President and Chief Operating Officer of GE Capital, Tom Gentile is part of a major strategic pivot. In April 2015, CEO Jeff Immelt announced that GE would be spinning off most of GE Capital and focusing the company’s remaining financial services activities in support of GE’s core industrial businesses. To put the enormity of […]

Continue reading

Cory Haik, Publisher, Mic

Mic publisher Cory Haik (chief strategy officer at the time of taping) talks to IBM’s Robert Schwartz about Mic’s forward-looking strategy for engaging Millennial news audiences. Interview 0:00 Introduction and Cory’s role at Mic 1:16 Responding to the new state of world events 3:17 How Mic’s viewpoint benefits from its diversity 5:11 Strategies around reaching […]

Continue reading