Pacesetters

Len Shneyder, VP Industry Relations, SendGrid


SendGrid’s Len Shneyder talks to IBM’s Robert Schwartz about the future of email marketing, millennial email habits, and his top three tips for clients.

Interview
0:00 Introduction
0:31 The persistent power of email
2:53 European privacy regulation
4:06 Millennials’ email habits
5:29 Increasing email functionality
6:48 The turning point that pushed back spam
9:35 Clients’ biggest mistake: “carpet-bombing the inbox”
11:17 Brands doing the best job in email marketing: REI and Etsy
12:31 Lagging adoption of dynamic content

Lightning round
15:41 Favorite band: Devotchka
15:52 Favorite non-social app: KCRW’s radio app
16:04 Favorite non-phone device: sous vide machine
16:18 Most interesting Twitter follow: Tweets of God
16:29 Most interesting Twitter follower: Len’s mom
16:44 Next big marketing tech trend: interactivity in the inbox and email addresses in non-English characters
17:42 What SxSW means to Len
18:47 Three pieces of advice for clients
19:21 When you think of IBM, what do you think of?

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