SendGrid’s Len Shneyder talks to IBM’s Robert Schwartz about the future of email marketing, millennial email habits, and his top three tips for clients.
Interview 0:00 Introduction 0:31 The persistent power of email 2:53 European privacy regulation 4:06 Millennials’ email habits 5:29 Increasing email functionality 6:48 The turning point that pushed back spam 9:35 Clients’ biggest mistake: “carpet-bombing the inbox” 11:17 Brands doing the best job in email marketing: REI and Etsy 12:31 Lagging adoption of dynamic content
Lightning round 15:41 Favorite band: Devotchka 15:52 Favorite non-social app: KCRW’s radio app 16:04 Favorite non-phone device: sous vide machine 16:18 Most interesting Twitter follow: Tweets of God 16:29 Most interesting Twitter follower: Len’s mom 16:44 Next big marketing tech trend: interactivity in the inbox and email addresses in non-English characters 17:42 What SxSW means to Len 18:47 Three pieces of advice for clients 19:21 When you think of IBM, what do you think of?
IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]
Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]
Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]