Pacesetters

Len Shneyder, VP Industry Relations, SendGrid

Share this post:


SendGrid’s Len Shneyder talks to IBM’s Robert Schwartz about the future of email marketing, millennial email habits, and his top three tips for clients.

Interview
0:00 Introduction
0:31 The persistent power of email
2:53 European privacy regulation
4:06 Millennials’ email habits
5:29 Increasing email functionality
6:48 The turning point that pushed back spam
9:35 Clients’ biggest mistake: “carpet-bombing the inbox”
11:17 Brands doing the best job in email marketing: REI and Etsy
12:31 Lagging adoption of dynamic content

Lightning round
15:41 Favorite band: Devotchka
15:52 Favorite non-social app: KCRW’s radio app
16:04 Favorite non-phone device: sous vide machine
16:18 Most interesting Twitter follow: Tweets of God
16:29 Most interesting Twitter follower: Len’s mom
16:44 Next big marketing tech trend: interactivity in the inbox and email addresses in non-English characters
17:42 What SxSW means to Len
18:47 Three pieces of advice for clients
19:21 When you think of IBM, what do you think of?

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters Stories

Digital Founders Panel: Ox Verte, Odysia, & An Ideas Company

IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]

Continue reading

Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

Continue reading

Frankly, your brand is only as good as your customer experience

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]

Continue reading