Jeff Schultz (Executive Managing Director, Industries, Box Inc.) and Jade McQueen (Managing Director, Media & Entertainment, Box Inc.) talk to IBM’s Robert Schwartz about orienting around client goals, turning use cases into features, and treating competitors as frenemies.
Introduction 0:28 Jeff’s background and role at Box 1:59 Jade’s background and role at Box 4:01 Going to market vertically 4:48 Orienting around existing client goals 7:00 Converting clients from local to cloud solutions 8:35 Expanding market offerings by exploring special use cases 10:54 Box’s metrics and KPIs: momentum and customer awareness and satisfaction 14:42 How Box frames its competitor set: frenemies and creating a new ecosystem 18:01 Avoiding the startup bubble 27:34 Creative leadership at Box 31:36 When you think of IBM, what do you think of?
Lightning Round 22:51 Favorite app 24:13 Favorite device 25:16 Favorite social media platform 26:39 If you had another job, what would it be?
IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]
Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]
Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]