Pacesetters

Frankly, you should be thinking about Blockchain as the next big thing in programmatic

Share this post:

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017
Frankly, you should be thinking about Blockchain as the next big thing in programmatic

In 2016, programmatic digital display ad spending represented over two-thirds of total digital display ad spending in the US. Programmatic is clearly the present and future, yet the unprecedented speed of innovation has lead to many new challenges. Budgeting, measurement and transparency require new solutions across the programmatic supply chain. Enter: Blockchain, the same technology that underlies bitcoin.

Speakers:
Babs Rangaiah, Partner, Global Marketing Solutions, IBM iX (moderator)
Stacy Huggins, Co-founder & CMO, MadHive
Michael Jolly, Chief Revenue Officer, FusionSeven
Jeremy Hlavacek, VP, Global Automated Monetization, The Weather Company

Subscribe to IBM thinkLeaders on Youtube!

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters Stories

Jorge Espinel, Head of Global Business Development, Spotify

Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.

Continue reading

Machine Translation in the Age of Displacement

Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]

Continue reading