Frankly, your brand is only as good as your customer experience

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Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017
Frankly, your brand is only as good as your customer experience

With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This proximity means brands must demonstrate their values through all interactions, and prove their worth directly with each encounter.

Paul Papas, Global Leader, Digital Strategy & iX, IBM (moderator)
Josh Golden, Publisher, AdAge
Dan Southern, Sr Consultant, Contagious
Susan Machtiger, President – Brand and Marketing Strategy for OgilvyRED, Ogilvy & Mather

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