Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience
With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This proximity means brands must demonstrate their values through all interactions, and prove their worth directly with each encounter.
Paul Papas, Global Leader, Digital Strategy & iX, IBM (moderator)
Josh Golden, Publisher, AdAge
Dan Southern, Sr Consultant, Contagious
Susan Machtiger, President – Brand and Marketing Strategy for OgilvyRED, Ogilvy & Mather
Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.
Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]