Pacesetters

Fernando Gonzalez, CEO, CEMEX

Share this post:


Cemex CEO Fernando Gonzalez talks to IBM’s Robert Schwartz about the digital transformation process: setting goals, maintaining the narrative, and engaging partners.

Introduction
1:40 Digital transformation focused on the market
5:05 Opening customers to new offerings by providing basic services first
8:19 Why this is the time for digital transformation

9:50 Where Cemex is in its transformation journey
11:25 Maintaining the transformation narrative internally
14:18 How creativity and design thinking play into transformation
17:37 How Cemex finds and grows talent
21:26 The role of partners in digital transformation
23:23 Lightning round

(Photo: Business Wire)

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Pacesetters Stories

Digital Founders Panel: Ox Verte, Odysia, & An Ideas Company

IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]

Continue reading

Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

Continue reading

Frankly, your brand is only as good as your customer experience

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]

Continue reading