Fernando Gonzalez, CEO, CEMEX

Cemex CEO Fernando Gonzalez talks to IBM’s Robert Schwartz about the digital transformation process: setting goals, maintaining the narrative, and engaging partners.

1:40 Digital transformation focused on the market
5:05 Opening customers to new offerings by providing basic services first
8:19 Why this is the time for digital transformation

9:50 Where Cemex is in its transformation journey
11:25 Maintaining the transformation narrative internally
14:18 How creativity and design thinking play into transformation
17:37 How Cemex finds and grows talent
21:26 The role of partners in digital transformation
23:23 Lightning round

(Photo: Business Wire)

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