Eric Berridge, Co-founder and CEO of Bluewolf, and Peter Doolan, EVP of Digital Transformation and Innovation at Salesforce, talk to IBM’s Robert Schwartz about the partnership between Bluewolf and Salesforce, customer experience in the digital age, and the importance of organizational culture.
Interview 0:00 Introduction 0:45 Eric’s role at Bluewolf 1:39 Peter’s role at Salesforce 2:09 The commitment to partnership between Bluewolf and Salesforce 5:10 Salesforce’s vision, strategy, and prioritization 8:07 Advice on business partnerships 11:30 Customer experience and relationships 14:39 Connectivity within the C-Suite 17:50 The intersection of digital transformation and cultural transformation 22:05 Digital transformation and customer relationship management 24:02 Building culture within an organization 27:38 Gender equality in the workplace
Lightning Round 31:25 Favorite social platform 31:53 Best piece of advice you have received or given 32:10 Best piece of content you have consumer recently 32:58 Someone you admire 48:43 When you think of IBM, what do you think of?
Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.
Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]
Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!