Pacesetters

Eric Berridge, Co-founder and CEO, Bluewolf, and Peter Doolan, EVP of Digital Transformation and Innovation, Salesforce

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Eric Berridge, Co-founder and CEO of Bluewolf, and Peter Doolan, EVP of Digital Transformation and Innovation at Salesforce, talk to IBM’s Robert Schwartz about the partnership between Bluewolf and Salesforce, customer experience in the digital age, and the importance of organizational culture.

Interview
0:00 Introduction
0:45 Eric’s role at Bluewolf
1:39 Peter’s role at Salesforce
2:09 The commitment to partnership between Bluewolf and Salesforce
5:10 Salesforce’s vision, strategy, and prioritization
8:07 Advice on business partnerships
11:30 Customer experience and relationships
14:39 Connectivity within the C-Suite
17:50 The intersection of digital transformation and cultural transformation
22:05 Digital transformation and customer relationship management
24:02 Building culture within an organization
27:38 Gender equality in the workplace

Lightning Round
31:25 Favorite social platform
31:53 Best piece of advice you have received or given
32:10 Best piece of content you have consumer recently
32:58 Someone you admire
48:43 When you think of IBM, what do you think of?

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