Eric Berridge, Co-founder and CEO of Bluewolf, and Peter Doolan, EVP of Digital Transformation and Innovation at Salesforce, talk to IBM’s Robert Schwartz about the partnership between Bluewolf and Salesforce, customer experience in the digital age, and the importance of organizational culture.
Interview 0:00 Introduction 0:45 Eric’s role at Bluewolf 1:39 Peter’s role at Salesforce 2:09 The commitment to partnership between Bluewolf and Salesforce 5:10 Salesforce’s vision, strategy, and prioritization 8:07 Advice on business partnerships 11:30 Customer experience and relationships 14:39 Connectivity within the C-Suite 17:50 The intersection of digital transformation and cultural transformation 22:05 Digital transformation and customer relationship management 24:02 Building culture within an organization 27:38 Gender equality in the workplace
Lightning Round 31:25 Favorite social platform 31:53 Best piece of advice you have received or given 32:10 Best piece of content you have consumer recently 32:58 Someone you admire 48:43 When you think of IBM, what do you think of?
IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]
Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]
Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]