IBM’s Robert Schwartz talks about entrepreneurship, creativity, marketing, and finding talent with a panel of digital founders: Ita Ekpoudom, Founder and CEO, Tigress Ventures Josie Hines, COO and co-founder, Art Frankly Aaron Nicholson, co-founder, Studio Transcendent
Introduction 0:55 Panelist introductions 3:55 Aaron: AR/VR tech adoption “won’t be as viral” as mobile and social 9:03 What are the biggest challenges you’ve faced? 13:13 How do you build a cohesive plan over the next year or two? 15:51 Aaron on competition in the VR space 16:33 How do you think about talent and partnerships? 20:39 Who influenced your desire for entrepreneurship? 23:39 How do you deal with the constant learning process of entrepreneurship? 27:47 How would you define the discipline of marketing? 31:53 What role does creativity play in your organization? 37:25 What advice do you have on pursuing your passion?
Audience questions 41:35 What are you failing at today that you need to be succeeding at tomorrow? 43:33 Aaron: Do you think VR will get to the level of Disney theme park rides? 44:28 Once you get someone’s attention, how do you close a sale? 46:47 What are your thoughts on competition? 50:02 How do you think about scale, and how has that changed? 52:31 How will Watson affect the longterm survival of your business? 54:41 When you think of IBM, what do you think of?
Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.
Just a few years before the launch of Unbabel Inc., a global machine translation agency based in Portugal, the world was a very different place. In 2009, Greece conceded its €300 billion debt, sounding the alarm bell on a crisis in the Eurozone. Within two years, social media communication assisted in fomenting the wide-scale protests […]