IBM’s Robert Schwartz talks about entrepreneurship, creativity, marketing, and finding talent with a panel of digital founders: Ita Ekpoudom, Founder and CEO, Tigress Ventures Josie Hines, COO and co-founder, Art Frankly Aaron Nicholson, co-founder, Studio Transcendent
Introduction 0:55 Panelist introductions 3:55 Aaron: AR/VR tech adoption “won’t be as viral” as mobile and social 9:03 What are the biggest challenges you’ve faced? 13:13 How do you build a cohesive plan over the next year or two? 15:51 Aaron on competition in the VR space 16:33 How do you think about talent and partnerships? 20:39 Who influenced your desire for entrepreneurship? 23:39 How do you deal with the constant learning process of entrepreneurship? 27:47 How would you define the discipline of marketing? 31:53 What role does creativity play in your organization? 37:25 What advice do you have on pursuing your passion?
Audience questions 41:35 What are you failing at today that you need to be succeeding at tomorrow? 43:33 Aaron: Do you think VR will get to the level of Disney theme park rides? 44:28 Once you get someone’s attention, how do you close a sale? 46:47 What are your thoughts on competition? 50:02 How do you think about scale, and how has that changed? 52:31 How will Watson affect the longterm survival of your business? 54:41 When you think of IBM, what do you think of?
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