New Thinking

Thoughts and insights from the thinkLeaders community

Can boutique streaming services survive alongside Netflix, Amazon, and Hulu?

Brick and mortar video stores are over, so what’s a cinephile to do on a lazy Friday night? Most of us turn to Netflix, Amazon, or Hulu, but film fans with obscure tastes are harder to please. Netflix and Amazon Prime have set their sights on prestigious original content, from stand-up to scripted series like […]

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The automat is our past, present and future

It’s well past noon, but it’s never a bad time to get a good lunch at Chowbotics—as long as your idea of a good lunch is a salad. A guest swipes through photos of bowls brimming with greens on the front of the vending machine affectionately known as Sally the Salad Robot, and selects the […]

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How brands can adapt to search on a user driven internet

Just two internet behemoths now command one-fifth of the global advertising market. Search results, and the ads that come along with them, matter for everyone: from loud, fast, uninhibited Silicon Valley companies like Uber, to humbler local businesses. The results platforms like Google and Facebook offer consumers are gaining trust, and often provide the final […]

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Can upstart European contenders unseat Soylent?

Is anything more American than Soylent? Since it launched in 2013, the drink that seeks to meet the human body’s every nutritional need has come to serve as a shorthand for Silicon-Valley utopianism, in turn praised as an alternative to traditional “fast” foods and pilloried for taking an anachronistic view of the American food system. […]

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The end of “woke” branding

In 2004, Dove launched its Campaign for Real Beauty, an ad campaign that broke from traditional beauty advertising, which emphasizes impossibly thin, blemish-free bodies. Instead, their ads were populated by women of all shapes and colors. The campaign’s inclusive message garnered buckets of media adoration and industry awards for parent company Unilever. Dove’s viral hit […]

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Can virtual reality convince people to believe in climate change?

Last fall a group of MBA candidates at MIT plotted to attempt the near-impossible: to convince skeptics that climate change poses an imminent threat to human life. The students aimed to inspire dialogue and collective action within communities, using seawater rise and its consequences on the lives of Miami, Florida residents as a case study. […]

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Breaking free of our addictions to persuasive technology

The attention economy of online giants like Google, Facebook, and Netflix thrives by keeping internet users plugged into a constant feedback loop of gratification. Persuasive technology collects user data through social media engagements and content interaction, building information for delivering more tailored content and advertising. This technology maximizes user attention, which is great for the […]

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Ice cream and rainbows: The digital savants reinventing the museum experience for a new generation

If a pink swimming pool full of ice cream sprinkles and a room full of melting popsicles ignites your Instagram feed, this is your year. The thought of going to a museum can often bring up school-age nightmares of being trapped for hours among dusty old displays. But a new generation of whimsical museums are […]

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How Montreal became the world’s leading AI and deep learning hub

The artificial intelligence industry is projected to be worth $36 billion by 2025. And the Canadian city of Montreal has somehow found itself in the middle of it. Earlier this year, Microsoft acquired a natural-language-processing startup by the name of Maluuba and simultaneously contributed $7 million to the AI labs at McGill University and University […]

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Meditation Apps Could Lower the Cost of Workplace Meditation

You can’t open up iTunes without stumbling across a new app or podcast promising to guide you through the brave old world of meditation. But can technology really augment this ancient technique? Moreover, is it something that executives should invest in for their employees? We talked to a number of developers, teachers, and ABC anchor […]

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Neurostimulation Could Optimize Our Brains — If It Can Overcome the Stigma

Dr. Brett Wingeier has thought of everything. In late April, he demonstrated the design functionality of Halo Sport, a pair of headphones that purports to stimulate the brain’s motor cortex to “prime” it for an optimized workout. Along the inside of the band is a plot of soft electrodes that sink into hair and press […]

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Fixing VR’s Accessibility Problem

When it comes to accessibility, virtual reality has huge potential. The immersive nature of VR enables all of us to see and experience things we may not be able to in real life, like climbing Mount Everest or touring the Oval Office. It gives us the power to shoot fireballs or fly like a bird, […]

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