New Thinking

Thoughts and insights from the thinkLeaders community

Has human communication become botifed?

How often do you receive a message and wonder, “Did a person really write this?” When receiving a message online, it can often be difficult to discern whether it came from a human or a chatbot. Given the rapid rise in automated forms of communication, it would be foolish to assume that words attached to […]

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How blockchain-based payment is changing the cannabis industry

Legal cannabis is a $7-billion business in the U.S.—and it’s almost all done in cash. That’s in the process of changing. The mental picture of people stuffing piles of $20 bills into their mattresses isn’t far off from the truth for some cannabis business owners. The drug may be legal in some states, but it’s still […]

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How to save your vision in a world of perpetual screen time

Ride the subway or hop on a plane, and most of the people around you will be staring at their phones. The odds are good, in fact, that you are one of them … and that your eyes hurt from too many hours on your device. Even though we’ve switched from old-fashioned CRT monitors to […]

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Should brands on Twitter talk like teenagers?

On May 28, a rogue account masquerading as the official Twitter presence of RC Cola (@OfficialRCCola) was suspended. The account joined Twitter in April of 2017, and had developed a following that surpassed the official RC Cola account. Recently, the account fooled its followers into believing that it was taking potshots at the Trump administration, […]

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Virtual Reality’s unlikely savior: How old school film festivals rescued the future

Film festivals are glamorous occasions for A-listers to walk the red carpet; places for independent filmmakers to get distribution deals; and, these days, they are one of the few venues for consumers to experience virtual reality films easily and in their best form. VR headsets have long been heralded as an impending revolution in interactive […]

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Can boutique streaming services survive alongside Netflix, Amazon, and Hulu?

Brick and mortar video stores are over, so what’s a cinephile to do on a lazy Friday night? Most of us turn to Netflix, Amazon, or Hulu, but film fans with obscure tastes are harder to please. Netflix and Amazon Prime have set their sights on prestigious original content, from stand-up to scripted series like […]

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The automat is our past, present and future

It’s well past noon, but it’s never a bad time to get a good lunch at Chowbotics—as long as your idea of a good lunch is a salad. A guest swipes through photos of bowls brimming with greens on the front of the vending machine affectionately known as Sally the Salad Robot, and selects the […]

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How brands can adapt to search on a user driven internet

Just two internet behemoths now command one-fifth of the global advertising market. Search results, and the ads that come along with them, matter for everyone: from loud, fast, uninhibited Silicon Valley companies like Uber, to humbler local businesses. The results platforms like Google and Facebook offer consumers are gaining trust, and often provide the final […]

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Can upstart European contenders unseat Soylent?

Is anything more American than Soylent? Since it launched in 2013, the drink that seeks to meet the human body’s every nutritional need has come to serve as a shorthand for Silicon-Valley utopianism, in turn praised as an alternative to traditional “fast” foods and pilloried for taking an anachronistic view of the American food system. […]

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The end of “woke” branding

In 2004, Dove launched its Campaign for Real Beauty, an ad campaign that broke from traditional beauty advertising, which emphasizes impossibly thin, blemish-free bodies. Instead, their ads were populated by women of all shapes and colors. The campaign’s inclusive message garnered buckets of media adoration and industry awards for parent company Unilever. Dove’s viral hit […]

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Can virtual reality convince people to believe in climate change?

Last fall a group of MBA candidates at MIT plotted to attempt the near-impossible: to convince skeptics that climate change poses an imminent threat to human life. The students aimed to inspire dialogue and collective action within communities, using seawater rise and its consequences on the lives of Miami, Florida residents as a case study. […]

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Breaking free of our addictions to persuasive technology

The attention economy of online giants like Google, Facebook, and Netflix thrives by keeping internet users plugged into a constant feedback loop of gratification. Persuasive technology collects user data through social media engagements and content interaction, building information for delivering more tailored content and advertising. This technology maximizes user attention, which is great for the […]

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