Frank Discussions at Cannes Lions

Panels and fireside chats featuring industry leaders at the 2017 Cannes Lions Festival of Creativity.

Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

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Frankly, your brand is only as good as your customer experience

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]

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Frankly, talking like a millennial isn’t enough – with IBM iX & Mic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, talking like a millennial isn’t enough The conventional wisdom for the last half decade has been that for a brand to engage their Millennial audience online, they must speak “authentically” in the argot of the online Millennial. This best practice is no […]

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Frankly, you should be thinking about Blockchain as the next big thing in programmatic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, you should be thinking about Blockchain as the next big thing in programmatic In 2016, programmatic digital display ad spending represented over two-thirds of total digital display ad spending in the US. Programmatic is clearly the present and future, yet the unprecedented […]

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Errol Baran, SVP Business Development and Innovation, BBC

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Errol Baran, SVP Business Development and Innovation at BBC, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss how BBC is driving its marketing innovation and exciting trends in news and media. […]

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Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement, The Hershey Company

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement at The Hershey Co., and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss driving marketing transformation through digital at one of the *sweetest* […]

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Gabriel Fernandes, Head of Consumer Experience, Pernod Ricard

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Gabriel Fernandes, Head of Consumer Experience at Pernod Ricard, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss creating meaningful customer experiences and marketing transformation through digital Pernod Ricard. Subscribe to IBM […]

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