Digital

IBM and the USTA: Telling the story of a live event with digital experiences

The technology partnership between IBM and the United States Tennis Association (USTA) sees its 27th US Open Tennis Championships this year. That’s 27 years developing tools which allow the tennis community to engage with the game on a deeper level—almost three decades of innovation aimed toward spreading the action of the event around the globe. […]

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Halftime helper: Will the locker room of the future be cognitive?

The average NFL halftime lasts only 12 minutes.That means coaches have a mere 720 seconds to digest thirty minutes of football, analyze the performance of dozens of players, assess the health of the injured, rehydrate their team, and make real-time adjustments to a game plan that took weeks to develop. Oh, and if they have […]

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Avoiding Extinction: A behind-the-scenes view of companies’ digital transformation journeys

Digital transformation. You probably hear these words on a daily basis and are thinking, “More on digital transformation? Really?” But hear me out. Digital transformation isn’t the future; it’s the here and now. As a VP at a leading manufacturing company said, “If you do not have [digital transformation], you are out of the game. […]

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Markets of one: After years of hyperbole, mass customization is finally within our grasp

We are, all of us, sitting on a gold mine. For the last three decades or so, we have been collecting a treasure trove of digital information on everything from changing weather patterns to the spread of infectious diseases. We have digitized the history of the world’s literature. We track and store the movements of […]

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The Post-Pokémon Go Economy

What we learned about the potential of augmented reality and location-based gaming The fad phase of Pokémon Go may already be waning, but the wildly popular app has taught us enduring lessons about the power of augmented reality. Prior to the release of Pikachu and his Pokémon cohort into the world of mobile gaming, AR […]

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The Experience Revolution: The Game is on

Executive Summary Businesses across multiple industries are feeling the heat from disruptors who are using digital to revolutionize how customers interact with brands. Armed with these new experiences, customers are becoming increasingly impatient with incumbents who don’t keep up. Helping customers easily find what they need, simplifying signup, driving personalization and streamlining access to support […]

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Vinod Krishnan: Strategies for digital transformation in India

Vinod Krishnan has more than two decades of corporate IT leadership experience. Over that long career, he has worked for some of the world’s most recognized household brands, including Unilever, General Electric and Walmart. Now CIO of the Indian consumer durables company Usha International, Vinod also heads the company’s eCommerce division. We asked him how […]

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