Automation and the world of apps

About a year after the first iPhone was released, Apple unveiled something novel: An “App Store” where users could download small software programs, or apps, designed especially for iPhones. It turns out users loved apps—by 2016, there were more than 2 million iPhone and iPad apps on the market. Apps comprise a massive part of […]

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Building an analytics layer for virtual reality

Companies can learn a lot about you by examining how you interact with a simple banner ad. They know where you came from and how long you’ve spent scrolling. With a pre-roll video spot, they can determine more. Now that brands are dipping their toes into VR experiences, they are poised to unleash rivers of […]

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“Alexa: What’s the future of conversational interface?”

Inspired by the conversational system from Star Trek’s Starship Enterprise, Amazon announced the release of Alexa, alongside its Echo device, in November 2014. What at first seemed unusual and futuristic has since become accepted and commonplace. Consumers are becoming more comfortable talking to their gadgets. Instead of going to a website or downloading an app, […]

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Follow The Leader

We have a leadership bubble. It might seem invisible, but bubbles usually are. What’s more, a surplus of leadership might seem counterintuitive in a highly networked, diffuse, and uncertain economy. But trends in business—and in culture and politics, too—all seem to gravitating toward a deeper entrenchment of the executive. And in a culture increasingly premised […]

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Innovating for people with disabilities: Why companies should invest in universal design

Sensor technology, automation, artificial intelligence and the evolution of natural-language processing have made our personal electronic devices more intuitive and functional than ever. In recent years, these technologies have converged to make up the Internet of Things (IoT)—that is, a movement to make everyday items “smart” by embedding sensors and enabling network connectivity. We now […]

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How Human Do We Want Our Virtual Assistants?

Should you refer to Amazon’s Alexa as “it” or “her”? As our daily lives become more integrated with virtual assistants and conversational bots, we must ask, how “human should we design the underlying technology with which we are chatting. Conversation as a platform is positioned to disrupt how we relate to our technology, so it […]

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Could AI fight fake news? Yes—with the help of humans.

He was one of the first people to develop a self-driving car, and now he trains fish to play soccer. But it wasn’t until he began to grapple with the problem of “fake news” that Dean Pomerleau finally hit on a task that seemed to exceed the limits of plausibility. In late November of last […]

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Digital Founders Panel: Ox Verte, Odysia, & An Ideas Company

IBM’s Robert Schwartz talks about entrepreneurship, the importance of being values driven, and creativity with a panel of digital founders: Jessie Gould, Founder and CEO, Ox Verte Luis Navia, Co-founder & CEO, ODYSIA Matt Curtis, Founder, An Ideas Company Interview 0:00 Introduction 1:18 Introduction to Ox Verte 1:58 Introduction to Odysia 2:15 Introduction to An […]

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Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

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Frankly, your brand is only as good as your customer experience

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]

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Frankly, talking like a millennial isn’t enough – with IBM iX & Mic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, talking like a millennial isn’t enough The conventional wisdom for the last half decade has been that for a brand to engage their Millennial audience online, they must speak “authentically” in the argot of the online Millennial. This best practice is no […]

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Frankly, you should be thinking about Blockchain as the next big thing in programmatic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, you should be thinking about Blockchain as the next big thing in programmatic In 2016, programmatic digital display ad spending represented over two-thirds of total digital display ad spending in the US. Programmatic is clearly the present and future, yet the unprecedented […]

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